Screenland (Oct 1923-Mar 1924)

SC1EENLAHD and thousands of extras. I have never liked Mary Pickford, incredible as it seems and it has always been my contention that her popularity, while undeniably great, is not as great as it has been. It is my belief that there will always be stars. Rex Ingram's pictures have made Ramon Novarro a star, if not in name, then in boxoffice value. The big stars like Norma Talmadge, Gloria Swanson, and the few others have had many poor pictures and have come through safely. The intangible something that makes them stars regardless of beauty or talent — there are many beautiful and talented people in the movies — will keep them stars as long as they remain on the screen. On the whole, the year from August 1922 to August 1923 has been an eminently satisfactory one. The coming year should be more so. Better and finer pictures have become a reality — no longer a joke. I think that August 1924 will have seen a new star in the celluloid sky — one hitherto lost in the obscurity of worse than mediocre films — Corinne Griffith, a beauty with brains and personality. She has made her first step forward in Six Days, and she is bound for the heights. Best wishes to Screenland in its praiseworthy ambition to give jaded fans a magazine of youth and humor — a welcome and notable addition to the newsstands. Yours very truly, Madge T. Baum. Brooklyn, N. Y. The Editor's Letter Box, Screenland. This edict might well be entitled, "Much Ado About Everything," for, with your kind permission, there are several matters, cinematic in nature, which I should like to divulge for the sympathetic (or otherwise) perusal of your subscribers. Resorting to that time-worn adage, attributed to the inventive and philosophical mind of the late P. T. Barnum. "There's one born every minute," or words to that effect, if the tolerance displayed by the long-suffering movie public may be taken as a criterion. Week after week, the two-bit theatres drag forth, from dust-laden seclusion, antiquated films, long forgotten and long out of date, and feature them, in boldly-emblazoned advertisements, as though they were "hot out of the cutting room." And the unsuspecting patrons, seeking restful diversion, pay out their hard-earned money and lightheartedly trip into the theatre, only to [Continued on page 81] 79 TR.E-JUR so convenient-for its so complete fpHE TRE-JUR triple compact is ■■ genuinely complete. It is a true treasure chest of beauty helps, affording more than any other compact .... for besides mere poudre and rouge, it has a lip-stick! Essentially dainty, the jewel-like case requires no struggling to open —no breaking of finger nails. A deft touch and Milady has her poudre, rouge, lip-stick and mirror all before her at one time. No folding or closing of one compartment to use the other. The beauty helps in the TRE-JUR compact are scented with alluring Joli-Metnoire — an odour that is subtle and haunting1 .... faintly reminiscent of moonlight strolls ... of rambles thru summer gardens at twilight. Once you have breathed its piquant fragrance, no other scent will ever do —for Joli-Memoire lends you a distinctive charm. And despite the superiority ot the TRE-JUR combination compact, it sells for but $1.25 — everywhere. Affording you more, it still costs less. Surely, you must try one, and ir you have difficulty finding TRE-JUR nearby, mail us cash or stamps and we'll forward one at once. THE HOUSE OF TRE-JUR: UNITED TOILET GOODS CO. 28 WEST 19TH STREET NEW YORK CITY Merchants: Write us about TRE-JUR. We'vean irteresting,profitablepropositioni The first gray hair — don't let it scare you! A harmless preparation. Used for years by us on our discriminating patrons at our fashionable salon. Will not interfere with the process of Permanent Waving. Will not interfere with any coloring with which you may have previously attempted to restore the color of your hair unsuccessfully. Also will restore Natural Color to present created color you may have acquired by wrong Tonics or Color Restorers. Introductory price, $1. Booklet on request. Write or call at our charmingly appointed Hair-Tinting Salon. Phone Bryant 88774. CHARLES FREY, Hair Specialist, 574 Fifth Avenue, New York City Experts in attendance to care for your hair and face Instant Hair Color Restorer Introductory Price $1.00