Screenland (Oct 1923-Mar 1924)

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We were told that he was a genius in all lines, but the American public is afraid of geniuses. We have a "just folks" complex. That is a part of our great democratic scheme of things. So Jackie was forced to abandon the intelligent pose and become a regular kid, like any other boy. He must play with hoops and be spanked when he is naughty to make the public love him and think, "He's just like any one else, even if he is a millionaire." A general rule for stars is that they must not be temperamental. They must be respectable above all things. They must be just common ordinary folk. That will invariably give them a large chunk of the great American heart for their very own. It is really a pity. It is too bad that a star cannot be a star and retain her own personality. But it cannot be done, it seems. It is an unwritten law among press agents that things must not be what they seem. Bathing girls must read Shakespeare and geniuses must be regular guys. 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