Screenland (Oct 1923-Mar 1924)

Record Details:

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The Public Becomes a real partner in motion pictures! PARAMOUNT has become the biggest motion picture organization onlythrough its ability to please the public consistently over a period of years. ! In the past, pictures bearing the name Paramount have been booked and shown with confidence by thousands of theatres. Nor was that confidence misplaced, as both you and the theatres know, and the records show. The fine support given by the public to Paramount Pictures today makes it possible for us to go even further in justifying public confidence in our organization. If you were making motion pictures how would you check up what the public wanted? You would eagerly read box-office records, theatre-managers' reports, critics' reviews, searching always for that all-important thing — public opinion. Paramount has done this for years, but it is not enough ! Now Paramount intends to make the public a real partner ! Under its new policy Paramount has arranged with some of the finest theatres in the country to act as demonstration theatres to test out its productions, whichplanisnowin operation. With this plan Paramount will secure in advance a thoroughly representative public verdict on every Paramount Picture put out. Here, then, is a real, a tremendous incentive for bigger and better pictures. Here is a real guide along the path toward the production of photoplays the public truly wants in the months to come. You who buy your entertainment, you who pay for your motion picture going, are entitled to know and to choose in advance exactly what pictures you want. to see! The result of such a plan means that Paramount Pictures in future will be patterned along lines of. known public approval, and that it will be practically impossible for pictures to reach the screen that do not have that public approval. Paramount asks you to watch your local newspapers closely for the announcement of the demonstration theatre in which productions will be proven out in your city. We want a frank expression of opinion through your theatre manager as to their merits. The new pictures which we have ready for you, namely: "The Spanish Dancer," "His Children's Children," "Stephen Steps Out," "The Light That Failed," "West of the Water Tower, ' ' "Wild Bill Hickok, ' ' "Big Brother," and others of the new season's products are being offered under the new plan. We hope to receive from you, the buyers of entertainment, comments and suggestions that will be of untold value in planning your entertainment for the future. (paramount (pictures FAMOUS PLAYERS LASKY CORPORATION AOOLPH ZUKOR. President