Screenland (Apr-Sep 1924)

SCIRIEENlLANID) They Said It Couldn't Be Done! —BUT THESE SCREEN AUTHORS DID IT! ETHEL STYLES MIDDLETON" Author JUDGMENT J of the STORM" THE three authors whose photographs appear in this announcement have demonstrated that ' it Can Be Done." Friends and relatives said, "You are foolish to dream of writing for the movies. Only professional writers with a pull can succeed. You aren't a professional writer, and you have no pull. You will just be wasting your time." But creative imagination, not mere writing ability, produces photodramas. These authors had creative imagination. What they needed was knowledge of photoplay construction. Through the co-operation of Palmer Institute of Authorship, that knowledge was obtained. The result was another defeat for the sceptics who say ''It can't be done." Today the authors pictured above are accepted photodramatists. Their plays produced by Palmer Photoplay Corporation and distributed by Film Booking Offices of America, are being shown in thousands of theatres throughout the United States and Canada. They accomplished what sceptics said could not be done. Many other men and women are today similarly successful because of Palmer training. Through Palmer cooperation they have learned how to harness imagination and to teach it to express itself in dramatic terms. And they have learned in spare time study in their own homes. Their work is in demand. They form a trained body upon whom the motion picture industry, as a whole, is leaning more and more. Screen Plays by Palmer Authors Photoplays now on the screen, in preparation or purchased for production, written by authors succeeding through Palmer co-operation include, besides those listed above, "Trusie Stoops to Conquer." "Love's Whirlpool." "Hollywood 1900." 'Robes of Redempt ion.*' "Next. Please." "Crepe de Chine Gordon." "Light Fingers and Toes," 'Tangled Lives," and "The Night Hawk." HAROLD M. SHUMATE Author "THE WHITE SIN" (formerly announced as "Unguarded Qates." ) WILL LAMBERT Author "LOST" (Working Title — Release title to be announced later,) Announcing The Palmer Scholarship Foundation Palmer Scholarship Foundation ha; been established by Palmer Institute of Authorship for the purpose of bringing recognition to men and women whose fresh and virile stories might otherwise be lost to the screen and general publication field, but who need only training in the new technique of authorship in order to succeed. Two Major Awards, carrying prizes of $500 cash and bronze Medals of Merit, will be made by the terms of the Foundation to the authors of the best short story and the best screen play, respectively, submitted each year. Forty-eight Free Scholarships will be awarded annually upon a basis of earnest effort rather than originality or brilliance. Thus both Genius and Industry receive equal opportunity to share in these awards. Russell Doubledav (Doubleday. Page & Co.) Chairman, Committee Short Story Awards Frederics Palmer (Palmer Photoplay Corporation) Chairman, Committee Screen Play Awards Almost without exception every person ambitious to write is faced at the beginning with ridicule and discouragement. Many straggle long years unguided before eventually gaining the heights. But how much smoother the path would have been, how much more quickly the heights would have been scaled, if the writer could have had, at the beginning, the guidance and encouragement of someone tcho knew. Such guidance and encouragement Palmer Institute of Authorship proffers. Palmer Course and Service teaches photoplay writing, short story writing, and dramatic criticism. Instruction is individual, confidential. The student studies at home. Each receives the personal guidance and supervision of a member of the Advisory Bureau, a brilliant staff selected for studio and magazine experience and teaching ability. When the student's creations become good enough for sale the services of the Sales Department are placed at his command for marketing both screen plays and short stories. New Literature, New Methods Palmer Institute of Authorship recognizes the arrival of a new day in American letters. The screen has created a public taste for dramatic action and strength of plot. This has reacted upon the magazines. There has come into being a new technique of writing. New times demand new methods and Palmer training is worlds away from out-worn methods of instruc tion. It is abreast of the current and growing demands of the screen and magazines for stories written in the modern dramatic technique. Just as photodramatists find that Palmer cooperation helps them to recognition and success on the screen, so do fiction writers find that Palmer training aids them to success in the magazines. More than three hundred authors of recognized standing have been or now are enrolled. Letters from many attribute their first success in the magazine field to Palmer training. Their success carries conviction. Imagination is king. World thinkers like Wells voice the growing realization that imagination and not will-power is the basic moving force of life. Palmer Institute of Authorship bases its training on that fact. It develops imagination just as certain forms of training develop the muscles of the athlete. It teaches the imaginative how to harness their imagination and put it to work — profitably. It inculcates that facility of expression which one must possess before he may hope to play an important part in social or business life. It inspires the habit of thinking creatively — an ability that carries men and women to the most envied positions in the world's affairs. It energizes and revitalizes the mind and generates the power that leads to greater success in ail lines of human activity. For those who lack confidence m their own abilities and wish to ascertain whether they possess natural talent for writing. Palmer Institute offers the Palmer questionnaire, a test for determining the presence or absence of creative imagination. It will be sent free on request. Free — "The New Road to Authorship" But for those who believe in themselves and who want to know more of the revolutionary Palmer methods, a fascinating book has been prepared entitled "The New Road to Authorship." Success stories of many men and women who have won recognition on the screen and in the magazines through Palmer co-operation are contained in it. A bulletin, likewise, has been prepared containing full details of Palmer Scholarship Foundation and its broad and unique service to writers. Mailing of the coupon below will bring "The New Road to Authorship" and the Scholarship bulletin free. Palmer Institute of Authorship. 2205 Affiliated with Palmer Photoplay Corporation. Palmer Building. Hollywood. Calif. Please send me without cost your book "The New Road to Authorship" and your Bulletin containing details of Palmer Scholarship Foundation. Upvrigkt ZQ24, Palmer Inuitule of Authorship, affiliated -with Palmer Photoplay Corporation. |_ NameStreet County -City-State All correspondence strictly confidential