Screenland (Apr-Sep 1924)

SCREENLAN© 97 QCuftd as a Press Agent — from page 59 Chaplin a Stubborn Client for Cupid Of all Cupid's clients, Charlie Chaplin is the most stubborn. He just won't live up to Cupid's plans for him. And Cupid has trotted out the cream of the picture world, as well as of the legitimate stage and society, for Charlie to choose from. Cupid has conscientiously pressagented Chaplin as being engaged to May Collins, Edna Purviance, Eleanor Boardman, Claire Windsor, and, most important among the many others, Pola Negri. But the rumors serve their day as rumors only and then die out. Only once since his fatal first wedding, has Chaplin admitted an intention to marry again. Maybe Cupid's insistence on something coming of all his hard work for Chaplin and Miss Negri had something to do with Charlie's reluctant admission, when cornered by a squad of reporters on the golf links of a famous southern California country club. There are those who are sure that Chaplin never intends to slip his head into the noose again, but it is equally certain that he will go on entertaining visits from his press-agent friend, Dan Cupid. Why not? We love to read about Chaplin's amorous adventures; we are all sentimental, at heart. And it does help the struggling young actresses for Charlie to allow his name to be linked with theirs in an artist's layout in which the heart motif dominates. Charlie Sponsors Pola Whether Chaplin ever had any intention of marrying Pola Negri or not, his decided interest in her and his announced engagement later, together with the long arguments pro and con as to whether they would or would not marry, which the press loved to carry on, and even the announcement of the breaking of the engagement, served Pola Negri extraordinarily well as publicity. It installed her in the hearts of the public, where before she had been a Polish interloper. If our Charlie liked the gal, there must be something in her. If he wanted to marry her, she'd then become an American citizen and all would be well, patriotically speaking. Pola did not net much other publicity, nor did she need any other press agent while Cupid was on the job. Speaking of Chaplin's many loves reminds us that Claire Windsor is one of Cupid's best clients. Claire Windsor is the "womanly woman" of the screen. There are only one or two others of the type, Irene Rich and Florence Vidor, notably. Womanly women have to be so careful of the kind of publicity they get. If unmarried, Cupid is their safest bet. Claire has been married, but since her entry into the films has been free, but, according to her press agent, Cupid, never quite heart-whole. Whenever the popular and beautiful Claire Windsor is seen at the Cocoanut Grove more than twice with the same man, Cupid gets an item into the paper, discreetly hinting that Claire is engaged — again. After Cupid had squeezed all the heart interest possible out of her reported engagement to Chaplin, he got busy on another tack. Soon it was confidently reported that Claire was to marry that fascinating tenor, John Steele. We remember that one press item boldly stated that Claire returned from a trip to New York, wearing a solitaire which Mr. Steele had given her. But so far, Claire is still a client of Cupid's. Compson Keeps Cupid Busy Betty Compson gives Dan scarcely a free moment. If the small press agent's word can be believed, beautiful Betty will be safely married and out of Cupid's hands by the time this is printed. For Cupid assures the world that Betty is to marry Jimmy Cruze, the man who made "The Covered Wagon." But we remember the times we almost bought a wedding present to give to the future Mrs. George Loane Tucker, and to the prospective Mrs. Walter Morosco. But death cut short the first romance and Betty herself severed the ties which bound her to young Morosco, son of Oliver Morosco, famous producer of legitimate dramas. And now Corinne Griffith, with whom Cupid had little to do as long as she remained Mrs. Webster Campbell, is married to Walter Morosco, and Cupid is probably suffering from a nose out of joint, for the inconsiderate couple didn't give him a chance to press agent their dawning interest in each other, their rumored engagement, their coy denial, their reluctant announcement and their wedding plans. This ignoring of a faithful press agent is a discourteous and dangerous thing. Cupid may get even with them yet. When Gene Sarazen, golf champion, went to Hollywood to play around the motion picture studios and to get his pictures taken with the leading film luminaries, Dan Cupid snatched up a new quiver of arrows and preceded him by the length of a wing. One of the first results of Cupid's violent interest in the young golf champ's heart was the reported engagement of Sarazen to Miss Derelys Perdue, slated to become a star with F. B. 0. No one knows exactly why Miss Perdue's starring career has been allowed to die aborning. But while it was in its incipient stage and the pretty brunette was making "Daytime Wives," Cupid gave her a boost by broadcasting the pleasant rumor of her engagement. Mr. Sarazen consented to have his pictures taken with the pretty Derelys and did not deny his infatuation. Nor did he deny that he felt a strong heart throb when he gazed into the big brown eyes of Clara Horton, opposite whom he played in a picture. A Flutter for Pauline Garon But it was Pauline Garon on whom Cupid at last settled definitely. For wasn't Gene to be seen with her everywhere? 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