Screenland (Oct 1924–Apr 1925)

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LUMCO "MAKES NEW HAIR GROW" THE ONLY LIQUID SCALP TREATMENT that will grow new hair in 30 days. Dandrutt and falling hair quickly banished. LUMCO contains only beneficial ingredients, and will make or save a beautiful head of hair for you. At Druggists or sent direct postpaid for $2.50. Address LUMCO Laboratories, Dept. DR., Kimball, Nebr. Yes We Have No Sex Appeal — Continued from page 33 Peggy Hopkins Joyce has just brought her beauty into the movies. Sex appeal made her famous. Will the camera recognize it? With some stars, sex appeal appears as beauty, as womanly sweetness, or as youthful pep. With little Clara Bow, it's pep. With such ladies as Barbara La Marr, it's beauty. With Norma Talmadge it's a. natural combination of all three. . Alfred Cheney Johnston told me that there are different types of sex appeal, but that the highest type is the subtle, sweet kind. He mentioned Billie Dove. But Norma is the outstanding example. She is sex appeal at its best. She'd laugh at you if you suggested that she define it. She's a home-made vampire who doesn't know it. A diver's suit or a rope of pearls — it's all the same to her. She's what her role calls for. If she really appears on the stage as the Madonna in Morris Gest's play, ''The Miracle," she'll be as much at home as she was as "The Lady." And she is perhaps the only star in pictures who registers just as heavily with women as with men. It is told that Colleen Moore, heralded as "the perfect flapper," before beginning an important picture, went out to a farm for a rest, to get, as she herself is said to have put it, "a little sex appeal." Is sex appeal something that can be turned on and off, like electric lights? Take the case of Betty Compson. When George Loane Tucker selected her to play the part of the passionate Rose in "The Miracle Man," Betty had been conspicuous chiefly as a bathing-girl. Then, under Tucker's direction, she shone as a high-voltage star;' she fairly exude: sex appeal. A long list of program pi: tures — and her sex appeal went out! No she seems to have turned it on again. There's Norma • Shearer. For year: she played simple little ingenues, and no body paid much attention to her. Sue denly she appeared in "Empty Hands"— the title was a misnomer. Norma brough youth, beauty, charm, everything to he role. She almost set the film on fir more than once. And some one, onl; the other day, said that Miss Sheare is reputed to possess more sex appea than any girl in pictures. I remembei because it was I who said it. Anywa> Norma is no longer employed as only a ingenue. She's on the high road to stai dom. Dorothy Gish may have had sex at. peal before "The Bright Shawl" but nc body seemed to know it. As the Spar ish dancer she clicked mean castenets. There's Gloria Swanson. When sh was in Cecil de Mille's company her b zarre appeal was capitalized. In her rt cent pictures she has become an actres And an actress doesn't have to rely uposex appeal to put herself across. In "H< Love Story" Gloria was nearly nun-li! — a far cry from the glittering seductre: of several years ago. To get back i the boys — Dick Barthelmess, the litt gentleman of the screen, is far too p> lite to emphasize the sheik stuff. But 1 has it, just the same. The screen's first vampire, Theda Ba — where is she, now? But to take h place there are a thousand synthet Thedas — 1924 sports models, still ten mg on the old vamp-ground. Yes, we have no sex appeal! Dramaland — Continued from page 59 the How and the Wherefore-: Reel One — The Actor is "discovered" (as we dramatists do so love to say) muchly upset and already doubting the love and faithfulness of his bride of six months. And being an actor (and the creation of the brilliant Mr. Molnar) he hits on a strange way of testing his wife's fidelity. He feels that he knows perfectly the sort of lover she would take if she took one. He is convinced it would be a military man — a general, preferably a foreign general. Reel Two — So our young Actor prepares himself for the role and plays the part of a Russian Staff Officer and Prince of the blood royal. It is he himself who is the Guardsman with whom his wife is to fall in love. What a part! What a situation! Should his wife succumb to the charm of the foreigner then he is desolate because she is untrue to him. Should she not succumb then perhaps she has recognized him and he is a rott actor. Or at least he lacks the charr which could make his wife fall in lo with him over again. Reel Three — On the pretext of a thr days' tour our Actor leaves and enters 5 disguise. It is perfect. Passing befc her window his wife sees him and smitten at once. He begs to see h She admits him. He is ardent. She : pulses him — but with reservations. (Y know those women whose heads she "no" but whose hearts cannot hear then He presses his suit. His wife is about yield. He loses nerve and gives grou — fearing to be too successful. He leav making an appointment for a meet: that night — at the opera. Reel Four — At the opera he appea His wife is too beautiful. His acting too good. He is unfaithful to himself w his own wife. Reel Five — Again as his natural s