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HAS ROLLED ACROSS the
ORLD
The pioneering spirit of American enterprise has upheld the traditions of the Forty -Niners.
By
O. R. Geyer
(fTTze Paramount Theatre in the heart of the jungle at Tandjong Karang, Sumatra. Here the native tiger-hunters saw and understood the Indian fighters of our Western Plains.
P
eddling film, even in the foreign market, is just business merchandising. But when that film happens to be the story of the men who drove their wagon trains across the West, the pleasant feeling of satisfaction comes to us that the old spirit still survives. Across the plains of the world still forge the Yankees. Indomitable Argonauts. Overcoming handicaps and difficulties, they drive on to the gold fields of foreign markets and to the hearts of all the world.
Sailing into the harbor of Singapore today, one would not have to walk a mile from the docks to find
26
m
THE
COVERED WAGON
CIA poster in Chinese to advertise t h e Shanghai opening of "The Covered Wagon."
(^Theatre decorated at Asa\usa Par\, To\yo, and fans gathering to see "The Covered Wagon."
himself more or less at home. Scattered about the city he would find several motion picture houses, and on the fronts of these theatres he would find the very same posters so common at home, with just enough foreign atmosphere in the attached lettering to remind him that he is some thousands of miles from the U. S. A. Stepping inside the theatre he would find an American motion picture — perhaps one he had seen months before in the States — but nevertheless a genuine American motion picture. If it were a Norma Talmadge feature, he would be certain to feel that he was back at home in his own neighborhood house when the storm of applause marked her first appearance upon the screen. And if he could carry on a conversation with his neighbor, doubtless he would be startled to find that this foreigner could tell him as much about the life of his own favorite home star as he could tell himself.
This is true not only in Singapore, but in every part of the world. The foreign motion picture lover, if anything, carries a little more earnestness into his worship of the screen and its luminaries. And this ardent worship of an art so thoroughly American in its early roots and cub