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({These covered wagons used by progressive Far East theatre owner to advertise Yan\ee pioneers at least show the same spirit that conquered our far 'West.
tural development is doing more than any other movement to bring about a mutual and common understanding of ideals throughout the world. Hollywood has become the mecca of hope for tens of millions of motion picture fans in all corners of the globe.
It would be astonishing for the average American individual to know of the lengths to which his foreign cousin goes in his efforts to become better acquainted with his favorites on the American screen.
This is particularly true in Japan,
the Far East, and in all Latin coun
tries, notably South America. Be
cause of the insurmountable dim ~
, , , . r1 (\Lhe Corso cinema
culty of translating film captions in Rome decorated
into Japanese, it is necessary to use the regular English titles and supplement them with the services of a reader, who can glibly translate the titles into understandable Japanese and tell in sing-song fashion the story of the picture.
One cannot pass a newsstand on QThe film carrier_of any principal street in Rio de Jan Batavia Java eiro or Buenos Aires without being visibly reminded by the faces of the stars upon the magazine covers that he is not so far from home at all, thanks to the (Continued on page 79)
for showing o f Cecil B. De Milles Paramount special, " The Ten Commandments."
The
posters advertise Elliott Dexter i n "A Daughter of the Wolf" and Robert Warwic\ i n " In Mizzoura."
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