Screenland (May–Oct 1925)

SCREENLAND Now Your Skin Need Never Grow Old Houd gModern Science Working on 'The Secret formula of the Qreat beauties of Spain Has 'Discovered a Way To cR^tain Youth In the Qorneum* *(The Outermost Layer of Skin) "^TOW you may have and keep an entirely new complexion— a complexion radiant with the fresh coloring of youth — smooth and firm as a child's— and free from the slightest trace of blemish. You need no longer fear the passing years or the ageing effects of sun, wind, dirt and emotions on your complexion. How? The explanation is simple. A square inch of your skin under a microscope looks like a fine silken sieve. It contains hundreds of tiny grooves and well-like pits. These pits are pores, the lungs of your skin. If your lungs become clogged, you die from lack of oxygen. If your pores become clogged, your skin dies. Every pore of your skin is naturally brimming with oil. The dust and dirt of our civilized life is trapped and held by this sticky fluid. It collects in the pores and clogs them. Then your skin cannot breathe. The glands of the skin become paralyzed without oxygen, and the tiny muscles and tissues underneath, which support the skin, become slack. As result your skin grows old. Scientists Agree That Oil Will Not Remove Oil To acquire and keep a clear, smooth, radiant complexion, the pores must be kept constantly clean. Oils or creams, no matter how well compounded, will not penetrate the pores, will not dissolve or remove the oily, clogged mass in each tiny well. In fact, if the pores are already clean, creams will merely furnish the bait to catch more dust and enlarge them. Soap and Water Not Enough Every woman knows that soap and water alone will not remove this oil with its destructive cargo of dirt and germs. Washing merely clears thejw/^ff?oftheskin — the lurking elements which bring on old age are lodged within the pores. Left to their vicious work they will undermine skin health, stop . natural skin breathing and shut out the necessary oxygen which the tissues and glands underneath must have. Cleansing ©£ Any Kind Is Not Enough Cleaning is the first essential of skin youth and skin health. But more than that is needed to keep your skin from growing older. There must also be some means of naturally stimulating the glands of the skin and there must be a means of building (and keeping built up) the tissues underneath the skin. I have had Almaviva made up for myself privately for several years. I have treasured the formula as agreat beauty secret known to only a few of the most beautiful women in Spain It does, in truth, accomplish miracles and is unquestionably the best cleansing and beautifying lotion in the world. But I will even go further and say that Almaviva is indispensible in the toilet of any woman who wishes to look young and beautiful. (Signed) (World Famous Spanish Dancer and Beauty who has appeared at the Trianon Palace in Madrid, the Coliseum in London; also in this country in The Greenwich Village Follies, the Winter Garden, Keith 's Palace and the Orpheum Circuit.) Otherwise, those tiny cracks and crevices in the corneum (the outermost layer of the skin) will soon sag into lines. Women have always wanted and needed a preparation that would accomplish all of these things at the same time, simply and easily. A single, simple, drugless preparation that would 1". Cleanse the skin and remove all foreign matter from the pores. 2. Stimulate the skin glands. 3. Strengthen the tiny skin muscles. 4. Build up the underlying tissues. Science Experimented Science tried out hundreds of preparations, medicated soaps, creams and muds. They found that soap only cleansed the surface of the skin, and that if soap alone was constantly used the skin would become roughened — thatacneand other disorders would appear. They found that creams, while perhaps furnishing some nutriment to the skin, cause dirt to collect in the pores and clog them. They found that while muds clean the pores they dry up the skin glands, i.:at their astringent qualities cause tiny blood vessels to break on the surface and that they have a tendency to close the pores completely. None of these filled the bill. Finally travellers brought back tales of a mystetious beauty secret possessed by afew great Spanish beauties which was mixed with actual cow's milk. Science investigated, compounded and the result was — ALMAVIVA (Soul of Youth) The Secret Formula of the Beauties of Spain Almaviva is made up of microscopic spongelike particles — in solution. Each particle is approximately the size of a skin pore. And each contains the essential elements necessary to build up the underlying skin tissues and to feed your hungry skin glands. When this drugless solution is mixed with actual cow's milk in aglass or in the palm of the hand, it forms a smooth, delicate, milky-white liquid. This you rub over your entire face — enabling the liquid to lodge in every pore until its sponge-like qualities absorb all grease and foreign matter and it has given up the precious food elements of the milk to nourish the tissues and stimulate the glands. No rubbing in or rubbing off is necessary. It is completely absorbed within fifteen minutes. And the results are immediately noticeable. All blackheads will be removed, there will be a slight natural rose flush in your cheeks and the skin will be left in its natural state. It will be neither dry not drawn as with a mud, nor slightly greasy as with a cream. The pores are cleansed, the glands are stimulated and the tissues strengthened and properly fed. Free Trial For the present a special ttial offer will be made. In order to introduce this new scientific treatment ( hetetofore a secret Spanish formula) alarge container of Almaviva intended to sell retail for $3.00 will be be sent to you without a penny in advance. When the package arrives, merely deposit with the postman the small sum of $1.95 plus a few cents postage. Absolute Guarantee If, after giving this treatment a thirty-Jay trial, your skin health has not been definitely improved— if lost youth has not been brought back and all ageing processes stopped, your money will be returned to you in full without question. Your satisfaction is unconditionally guaranteed. Send No Money Send no money now. Simply mail the coupon below. But do this today because this special low price oftet may never be made again Before you turn this page, tear off the coupon and mail it. [ * VILAR BROS., Importers, Dept. 2147 J 156 W. 14th Street. I New York City, N. Y. I Please send me in accordance with your j Free Trial Offer one large S3 00 size con I tainet of Almaviva. I will pay the post I man the special introductory price of only ■ Si 95 plus postage. If I wish I may send 1 back the package within 30 days and have | my money refunded in full. Name Address . City ■ (If you prefer send Si 95 with coupon and save postage— you are protected bf the guarantee)