Screenland (Nov 1925–Apr 1926)

SCREENLAND 95 "I have seen clerks turn from their desks, workmen from their tools, and in no time at all develop a perfectly amazing income in advertising. No career in advertising — however .sensational — could surprise me. J 7 — Carl Widney, in * ' Forty Years of Advertising. 9 9 WHATEVER you are able to earn now in other lines of business— advertising will pay you more. Put the same ability, the same time, the same energy into advertising that your present job requires and you'll make twice the money. That is a proved fact. Here is a simple example. Many men make more in a few evening hours than they do ill day at regular jobs. Simply by helping some local store with its advertising. $100-5200 a Week Advertising is the Quickest road to big pay. No profession pays the handsome saltries to its young men that are. paid in advertising. No one ask9 you to hang on for years to work up to a sizable income. Your ability pays big dividends from the day you get into this enchanting work. Yet there's no magic gift required. It's mainly a matter of training. One of our star advertising counsels was once a $25 a week bookkeeper. Another a printer. Another a shipping clerk. Work of Intense Interest And there's no work half as interesting as advertising. Think of the thrill in writing an advertisement that brings tens of thousands of inquiries for the product you advertise. Imagine the satisfaction of having corporation officials look to you to handle their advertising and merchandising campaigns. There is nothing dull or routine about advertising. It's the greatest business game in the world. Full of action and the joy of actually seeing things accomplished under your control. 'I have always believed that the principles and fundamentals of advertising, especially as they are applied to copywriting and the mechanical end, can be successfully taught by mail. Such opportunity as I have had to inspect the Lessons of your course as you publish it today, leads me to believe that you are offering the kind of instruction that anyone who is desirous of entering into the advertising field can profit by." — Tj. A. KLLNG, Sales and Advertising Expert. Advertising Men Wanted The truth of the matter is that the supply of advertising men has never kept up with the staggering growth of advertising done in America. Advertising agencies, department stores, mail order houses are frantically searching, searching, searching to find properly trained men. Trained men must be found. Now You Can Learn At Home Learn this big paying business at home in spare hours. Page-Davis experts will teach you every phase of the work — laying out ads, writing headlines, describing products, selecting type, choosing illustrations, etc. Tage-Davis training has a reputation. The oldest school of advertising in the world. It gives you the advantage in landing the high salaried job. THIS BOOK NOW FREE! This book tells you all about Advertising and the Course which any ad-man will tell you is best. Pictures of advertising stars and their work. Interesting facts about advertising men's salaries; also about what Page-Davis graduates are doing. Details of prices, terras, money back guarantee, etc. Write today for this book and see what a wonderful opportunity Advertising offers you. The Rapid Way to Bigger Pay Page-Davis School of Advertising Dept. 6328, 3601 8. Michigan Ave, Chioago, 111. Paoe-Davis School of Advertising, Dept. 6328 3601 S. Michigan Ave., Chicago, III. Please send me free your book on the Advertising Business and Page-Davis Training. of the principal stockholders, had called and wanted to inspect the tank. Belcher dropped everything and escorted the great man to the lot. His brusque manner was turned to deference in the presence of this millionaire backer of the concern. The company, still in make-up, watched Belcher take Guilden up the ladder to inspect the tank full of water. Then the director called out, "Lola, come on up, and you too, Paul, I'll explain the big scene. Somebody page Jess Poynter, I -want him too." Lola and Paul followed the party down into the other tank where carpenters were still working on the schooner's support. Then they followed Belcher to the deck, smiling to each other at the "Czar's" affable manners, so unlike his everyday attitude. Suddenly Paul looked over his shoulder and spied Jess on the upper tank. He was displaying the water release to one of the actresses, a pretty girl who had only a minor part. Jess, with his "know it all" manner, was showing off for her benefit, and just as Paul looked up he saw Poynter fumbling with the lever, smiling at his companion's dismay. Instantly there was a terrific roar. It seemed to Paul that a water spout had struck the schooner as a wall of water leaped from the flood gate and frothed over the schooner's deck. There was a suck back as the gigantic wave receded, then followed a groaning, creaking uproar as the unfinished supports began to crack under the strain. The vessel sagged, lurched abruptly, then one side collapsed and the whole party was floundering in tossing water that beat in their ears. Paul's only thought was of Lola. He had seized her at the first sound of the catas' trophe and a moment later, as they found themselves engulfed, he set out to swim with one arm while supporting her with the other. But she gasped and spluttered, "Let go, Paul. I can .swim like a fish." A moment later the pair had found refuge on a ladder and Paul looked down on the waves to see whether any one was in peril. There was the red face of Sam Belcher and from his lips came a stream of oaths that showed he was unhurt. The dignified Guilden was clinging to a plank and shouting for help at the top of his lungs. Paul looked for Jess Poynter at the spot where he had been seen last. Both he and the girl had vanished; ducked and run when they saw what had happened. And Lola looked at Paul significantly. "Did you see what I saw — just before hell popped?" she asked. ;Tes." "It will cost somebody his job," said Lola. "The poor show-off! He'll be hard hit." Neither mentioned Poynter's name. Both understood. They looked in each other's eyes. "He's an awful good pal of mine," said Lola. ttt was almost like a court martial, the Ji inquiry that was held an hour later. Belcher in dry clothes, but with his hair still wet and his face red with fury, presided. Assistant executioners were the manager and higher officials of the Ne Plus Ultra Studio. Only Peter Guilden was missing. He had hastened in his limousine to his Park Avenue home, wrapped in two fur coats and a muffler. What he had said to Belcher was plenty! All who were in or around the lot were brought on the carpet. The carpenters had seen nothing. The actors and extra people FRANCES MARION She is America's highest paid screen writer. She has written a majority of the biggest pictures in film history. Her skilful continuity and advice has helped the rise of many of screendom's stars, among them Mary Pickford and Norma Taltnadge. How well she knows the movie folk! There are few people in the industry who know so much about the pictures,-— who have so much to tell! She tells it in MINNIE FLYNN, the first real novel of the movies. It is av story of the rise and fall of a typical movie star. In the background are many of the big people of the screen — its stars, directors and backers. Being intimately of the screen, it Is a story of love and lust, of the squandering of beauty and honor, in a mad struggle to reach fame and keep it. "MINNIE FLYNN is a slice of life." N. Y. Telegram-Mail. "There is no putting aside the book till it is finished." Boston Evening Transcript. "No movie-struck girl should fail to read MINNIE FLYNN." Boston Herald. "You find yourself laughing one minute and thrilling the next." Chicago Daily News. Anyone interested in the movies must have this book. The story itself is too thrilling to miss and an addition it offers the fullness of Frances Marion's knowledge of the movie game — a knowledge that could not be gained by ten ordinary lifetimes of experience. MINNIE FLYNN By Frances Marion 4th Edition $2.00 RflMI f I IVFQfflHT GOOD M*KT4»-;lTRtlt BOH I c UrtKlGHI booK; hew york mt