Screenland (May-Jul 1926)

10 SCREENLAND GIRLS! How does your figure compare with these ? Too fat? Here is a new way to reduce! Silph Reducing Chewing Gum! "Did you hear about the latest discovery to reduce?" one fat vvomin is whispering it to the other — "It is called 'Silph' and is making a hit because it does take off FAT in the easiest and most agreeable way. What is there to do? — Simply chew two or three pieces of a refreshing and pleasant gum — it is as good as eating candies." Through a most marvelous recent discovery scientists have been able ' to incorporate the extract of sea plants and herbs known for years as wonderful reducers into a delicious, refreshing chewing gum called, "Silph" — Doctors— medical authorities and grateful users, who Had been burdened with obesity for years, are amazed at the quick and astonishing results produced by "Silph" in most obstinate cases where everything else seemed to have failed. Silph is also recommended for stomach troubles. If you are suffering from excess fat you should today get a package of SILPH Seducing Gum which sells for 50c. That is enough for one week or you can send in a dollar bill and get two packages, which is sufficient amount to see wonderful results. If your druggist cannot get it for you ,send direct to the Silph Medical Company, 9 West 00th Street, Dept. 8A, New York City. BEWARE OF IMITATIONS Silph is the name of the original and genuine reducing Gum. THE ONLY ONE WE PERSONALLY GUAIiANTEE TO BE SAFE AND HARMLESS. "Chew Silph and Be Sylph-Like" Brings your Choice Xl. 5 Big Specials Buy „ From Us and Save Money Simply pin a dollar bill to this ad, put it in an envelope with your name and address and Mail it Today. Your choice of these exceptional values will come Prepaid for a 15 Day Trial. If you can duplicate yourpurchasefor less money anywhere, send it back and your dollar will be returned. If satisfied pay balance in ten equal monthly payments. 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It is to be the largest, the O greatest, the most sumptuous and grandest. It should be called the Superlative Theater. We are heartily in favor of giving Roxy all that his heart desires — we are for him; but in this gorgeous new theater, there will be a motion picture (The Fox news is already signed), and this motion picture will be exactly the same as the print that goes to Oshkosh Junction and South Bangor, Maine, and the success of an evening spent at Mr. Rothafel's Palace will be entirely dependent upon the inchwide piece of celluloid. It reminds us of Mr. Colgate's advertisement: "We could not improve the powder, so we improved the box." Is it possible that the screen is about to usurp another kingdom? It has long since become the meetingplace. The cronies who once met in the barroom now exchange confidences in the back row of the picture house. The latest film in town is the subject for conversation at our best dinner-tables, and the six best sellers only reach their full bloom when they appear on the screen. The latest field to be invaded by the movies is that of the fashion magazine. Where once the stiff drawing of next year's gown sold millions of copies of magazines, now the very best showing of the latest style is to be found on the screen. Gloria Swanson's "Stage.struc/(", "The American 'Venus", "Mannequin" , "Irene" — all have fascinating parades of fashionably dressed women photographed in color, and so satisfactory is the color that the sheen of the garments as well as their cut and style is brought out perfectly. Who knows but Paquin and Poiret will soon become producers, and that next year's styles will appear first at the local movie show? Some time ago Screenland pointed out the growing influence of the screen on lip reading. In "The Big Parade" Slim turns toward the audience (and in this part Carl Dane is inimitable) and gives expression to his feelings. This soundless curse is understood perfectly. Bebe Daniels in "Miss Brewster's Mil' lions" addresses her audience, and by means of lip-reading, they are aware of her words. Colleen Moore's "Applesauce" in "Irene" is as clear as if you heard her voice. — o — The contest for pantomime and for long sequences is becoming more and more general. Will the cut-back disappear entirely and the clever pantomime of characters be used to tell the story of what happened? Ricardo Cortez in "Ibanez Torrent" is a fascinating and charming hero, but it is not until he assumes the character of the middle-aged man that Ricardo proves the clever actor that he is. Being a heartbreaker was ever a struggle for mere man. Divertisement Crazy. Under this heading could be listed the names of the prominent managers of the local motionpicture theaters. It is interesting to see how this idea has grown. A few girls were used with attractive posing and lighting effects to introduce the Bacchanalian atmossphere of "The Wanderer". This is not the only example, but the popularity of this idea, added to the popularity of Roxy's famous Capitol programs, has so weighed upon the minds of the theater managers that at the present time motion pictures seem to be in danger of again being married to the old-time vaudeville bill. This is absolutely a mistake. One dance number is good, and one song or two, but to put on a girl revue lasting an hour or so is to take from the motion-picture theaters their distinction and in a large measure their charm.