Screenland (May–Oct 1927)

SCREENLAND 85| Not resting on their laurels, these two boys left immediately for Persia where for the last year and a half they have been laboring heart and soul to produce a picture greater in every way than "Grass". And they have succeeded. On March 12th at midnight their latest film — "Wild" will be released. Naturally, not many of us can hope to accomplish such heroic deeds as Cooper and Schoedsack. Achievements that make the average Wagnerian character look like a Cook's tour. But everybody, even the lowliest person in the smallest bit of a town, has a chance to work out, through his own personality, a successful character. What's that? You're only a clerk in Schwartz's Dry Goods Store? Why that doesn't matter . The smaller the field, the greater your chance. And I can prove it. I'll tell you about Joe Cleary, a smiling young Irish lad who works in one of Butler's chain stores, at the corner of Sixth Avenue and Waverly Place. Joe came over from Ireland a few years ago jingling two shillings together in his pocket. And like many other Irish boys he found work with Jimmy Butler. Not much of a job. Not much of a chance. Now this store is situated at a peculiar spot, just one block from Fifth Avenue and still very near, on the other side, the Irish and Italian quarters. How long Joe has been there I don't know. He's still a very young man. I have only seen him behind that counter for two years, but always with a smile on his face that would sing a diamond out of a pawnbroker's safe. And that smile has made him, not only manager of the store but also one of the best merchandisers in New York City. Beautiful ladies from their spacious Fifth Avenue homes, -half'Starved artists and musicians from their Greenwich Village garrets, poor Irish and Italian women with only ragged shawls and worn Rosaries to their names, all deal with Joe. Hundreds of women walk extra blocks each day, in rain and in snow, to deal with Joe. And they do it for the same reason that I do. Because of his smile, his cheerfulness, his brightness. Because he is always ready and eager to do a favor for you, to go out of his way to help you. One day I went to do my morning's shopping and Joe wasn't there. The store was dead. The other boys did their best but it wasn't any good. Joe was sick. He was in the hospital. He would be back next week. But he wasn't. Nor the next. Nor the next. Trade fell off. Hundreds of dollars were lost. I couldn't bear to go near the place. It was so cold and cheerless. But one sunshiny, spring-like day the place revived, for Joe came black. The store was crowded. Happy old women rushed in for a couple of rashers of bacon and five cents worth of tea. Fur coated women from the avenue were back for their white rock and anchovies. And the little musicians and writers swarmed there for their one can of tomato soup and a quarter of a pound of thirty-nine cent coffee. I was there, too. With tears in my eyes almost . Why? I don't know. I suppose just because Joe had wound himself around my heart. ■ Where does he live? I don't know. Why I didn't even know his last name until yesterday. But what I did know and have always known is that Joe is good and kind and clean and decent, the sort of fellow that helps another when things go all wrong. How do I know that? Well, I can't tell you exactly. But it must just be his personality. The Stage CjOCtch — Continued from page 68 us of his -experiences, and he certanily weakened us; then Sullivan told us how Prohibition had practically revolutionized Cornell; Weitzenkorn and ourself are from Columbia, which beat Cornell in football this year, probably as the result of the revolution; then Harris (of Yale) and your correspondent cut loose. During the scrimmage the stakes were lost down a manhole. Well, by that time it was nine-thirty. So we remembered that we had tickets for "Thou Desperate Pilot" and invited Sully. He had tickets for "The Heaven Tappers" and invited us. So we shook hands all around and Sully and Harris wound up at "Queen High", and Louis and your correspondent at "The Heaven Tappers". Well, at "The Heaven Tappers" everything was just terrible with jokes like "E Pluribus Omnibus" pervading the second act, which happened to be on. So Louis and we thought maybe it was the prohibition argument, and the show was not that bad. But at the end of the act, the whole audience seemed to feel that way, and, so far as we knew, they had not had any prohibition arguments. So Louis and we hired a cab and spent the third act inside of it, and it was much nicer than the show. So that's how the whole thing happened, and we are going to cut out all prohibition arguments — beginning January 1. Joan Goes Dancing Along— continued from page 37 were comparatively easy. But evidently wc are all meted out a certain amount of grief in this world and if we do not get it early it arrives a trifle late. Picture the light footed Joan dancing in the Winter Garden in New York. Picture Harry Rapf, associate executive at the Metro-Goldwyn-Mayer studios, watching Joan and, ever alert for talent, seeing in her screen material. Then imagine Joan's first screen test. It was bad, because her makeup was wrong. But Rapf had faith in her and he could see through the faulty color of the grease paint. Then picture the second test which was better, much better, and imagine Joan receiving a telegram at her home where she had gone for the Christmas holidays. The telegram was brief, as telegrams are wont to be, but although it lacked literary style it contained news. And what news! Miss Crawford was requested to come to California at once and sign a contract with the largest studio in the world! Joan is a girl of many enthusiams. I would have liked to watch her face when she got the news. In fact, any girl's face would be interesting under the circumstance. For what girl does not want a screen career? Then here was a career laid at Joan Crawford's feet. When she arrived in California the contract had been already drawn up. It remained for her to sign it. Another screen Cinderella, a new "find", a girl who had skipped the slow and agonizing process of Take Off Some Fat Reduce your overweight. Don't do it by abnormal exercise or diet. Such results are hard, dangerous and transient. Do it in the easy, pleasant way. That way is Marmola Prescription Tablets. They are based on many 3Tears of scientific research, and they act to correct the cause. Marmola is the modern, scientific help. It has been used for 19 years. Countless users have told others about its results and its benefits. Now people are using, as a result, a very large amount. 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