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SCREENLAND
3
Paramount lights Broadway
— .and the Broadways of the World!
"Broadway welcomes you to New York." In Times Square, gateway to the great white way, a giant electric sign welcomes you to the most famous street in the world. The Paramount Theatre, luxurious home of Paramount Pictures, echoes "welcome" and four times more in this lane of pleasure the great lights of a theatre showing Paramount Pictures only blazon their message of cheer — "Abandon care all ye who enter here." Paramount lights Broadway !
Like moths to a flame come thousands, drawn to these theatres by the lure of the Paramount name and the great Paramount Stars whose names shine over them. But for these thousands there are millions who never see Broadway who thrill to the same pictures and the same names without even leaving home.
Wherever you see a Paramount Picture, you see it exactly as it is shown on Broadway— "with the Original New York cast."
"Broadway welcomes you to New York." But even if you never come, its pleasures are yours to enjoy no matter where you are because Paramount — the name that lights Broadway, lights the Broadways of the world 1
In August you will see the complete 100% Paramount Program — Paramount Features, Paramount News and Paramount Comedies. Ask your Theatre Manager now to book it and enjoy a complete program of the same high standard as Paramount Pictures.
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PARAMOUNT FAMOUS LASKY CORP.. Adolph Zukor, Pres., Paramount Bldg., New York
If it's a Paramount Picture it's the best show in town !".