Screenland (May–Oct 1927)

92 CREENLAND Try it 10 Days FREE New PHONIC Reproducer Direct from Factory Makes An Up -TO' Date Phono* graph out of your old one I Gives the New Tone and Volume of Latest New Phonographs for only Now at last you can say goodbye to the squeaky, nasal, rasping, metallic tone of your phonograph. Now you can have the beautifuU natural, full-rounded tone of the expensive new machines which are startling the world. Yet you need not buy a new phonograph if you have an old one. The reproducer is the HEART of any phonograph — and the new PHONIC reproducer makes' your old phonograph like an entirely new one. Based on the new PHONIC principle. Makes you think the orchestra or artist is in the same room. Never Before Such Tone Tones never before heard are clearly distinguished when the new PHONIC reproducer is used. Tect it on an old record. Hear the difference yourself. Listen to the deep low notes and the delicate high notes. Hear how plainly and clearly the voice sounds. Note the natural tone of the violin and the piano, and the absence of "tinny" music. You will be amazed. The new PHONIC reproducer is ideal for dancing or for home entertainments. Its volume is almost double that of the ordinary reproducer. 10 DAYS TRIAL 1 You cannot realize how wonderful the New PHONIC is until you hear it. That is why we want to send it to you on 10 days' trial. Send no tnoney now — just the coupon. Pay the postman only $3.85 plus a few pennies postage when the New PHONIC arrives. Then if you are not delighted, send it back within 10 days and your money will be refunded. If sold in stores the price would beat least $7.50. Our priceonly$3.85. Over 350,000 people have dealt with us by mail. You take no risk. Mail coupon now for 10 days' trial. BE SURE TO STATE THE NAME OF PHONOGRAPH YOU OWN. SEND NO MONEY NATIONAL MUSIC LOVERS, Inc., Dept. 53 327 West 36th Street, New York Please send me a New PHONIC reproducer for t. I will pay the postman $3.85 fgive name of Phonograph) p]U9 few cents postage. If I sm not satisfied after trial, I will return your reproducer within 10 days and you guarantee to refund my money. (Outside U. S. $4.10, Cash with Order) Name . Address City ..State.. At one time Tom Moore, anxious to play the lead in this story, had offered ten thousand dollars for it. Milestone told Matt that he had found a story which had appealed greatly to his brother. After talk' ing the matter over with Tom, Matt decided to make the picture. There was one sequence which really had to bfe taken in New York. Warner's refused to send them east for merely one sequence . . . but Milestone and Matt felt that it was necessary to go. Matt hit upon a scheme. In both of their contracts they were allowed a four weeks vacation each year without salary. Neither of them had taken their four weeks off. So Matt talked to the firm and explained they both wanted their vacations when all the sequences but the New York scenes were taken. He wanted to go east and Milestone could go with him. They could shoot the sequence there. They would do it on their own time and pay their own expenses. Would the firm furnish the props and cameraman if they managed to get to New York? Warner Brothers agreed. Fortunately in this sequence only Matt appeared. All that was needed was a team and a coal wagon. Matt paid both fares to New York . . . such was his interest in the picture. Upon reaching New York they went to the Lambs Club. Here they encountered Thomas Meighan, an old friend of Matt's. Meighan was to leave for Florida to make a picture as soon as he could find a director. Matt excused himself from Milestone and went upstairs with Meighan. There he "sold" Milestone as Meighan's next director. As they returned to the hotel Matt asked Milestone if he would like to direct Meighan. Milestone was astonished at the mention of so great an opportunity. Matt told him he had arranged everything, and that he would leave with Meighan the next morning for Florida. This meant that Matt had to direct the New York scenes himself. Matt is the youngest of the three Moore brothers. Because of his quiet nature he is usually taken as the eldest. He is self-conscious, even bashful, off the screen. He has become quite wealthy. Tom is the most typically Irish of the three. He is impulsive, sentimental, romantic and a spendthrift. His Japanese valet always travels with him and keeps his eye on the finances. When they become low he often says: "Time to go to work, Meestah Moore." Tom Moore has been married to two of the screen's most famous and beautiful women . . . Alice Joyce and Renee Adoree. Owen is now married to Katherine Perry. Matt has remained a bachelor. Owen is usually considered more carefree than he really is. But his nature is cautious like Matt's. He is the wealthiest of the three brothers. Both Tom and Owen have a characteristic of saying two words, then pantomiming five, then saying another word and thus complete a sentence. It is absolutely necessary to watch as well as listen to them, otherwise it would be impossible to understand them. This is doubtless due to the many years in pictures. There is a strange bond between the brothers which few people understand. Undemonstrative toward each other, they are nevertheless very close. Once after Owen and Tom had been in New York for a year they returned to Hollywood and passed a table in a fashionable restaurant at which Matt was seated. "Hello Matt," they both said quietly in unison. "Hello Boys," was the even more quiet <C Bebe Daniels — madcap Bebe whose next picture is "Senorita". reply as the two brothers passed on without stopping. No touch of jealousy or envy has ever disturbed them, no matter which of the three happens to be the most successful at the time. Each brother has his own individual following on the screen. Even directors arc divided as to which is the best actor. Their work is distinctly different. Tom is the irascible, debonair, laughing type — the Irishman of fiction. His best work has been achieved in Rupert Hughes' well known film stories, and in such films as "A Kiss for Cinderella". Beneath his carefree screen manner is a flawless artistry which can hold in restraint or release a fascinating and effusive personality. Matt is a past master at depicting timid and embarassed young men in all sorts of amusing situations. His restraint rises from technical skill and makes no sacrifice to strength or subdued intensity. He has at his command movements of rare precision, telling glances and half-smiles which express with minute detail the necessary screen emotion. Owen blends many of the qualities of Tom and Matt in real life — and on the screen. The Moore boys have now been before the public, either on the stage or screen for more than twenty years. Opinion may be divided regarding their qualities as actors, but their appeal over the world is b'eyond question. Let no man mistake their shrewdness. They are keen observers and deep students of life. After two decades their popularity is greater than ever before. They have the affability and magnetism of Irish politicians. In the garrulous film capitol of Hollywood they know when not to talk. Harsh in their criticism of each others work, they are likewise generous in their praise. Unusual, being brothers, they never quarrel. If a crisis approaches in either of their lives, it is threshed out by. the council of three. This detached quality of regarding each other despite ties of blood they doubtless inherit from their mother. She would never side with her sons because of relationship. Once Tom and Matt came home one evening with Marshall Neilan. Mrs. Moore had gone to bed. Matt and Tom and Micky were talking. Finally Tom and Micky got into a heated argument that lasted over an hour. Mrs. Moore came to the head of the stairs. It was two o'clock in the morning. She called down the stairs in her rich Irish brogue .... "Tom, Tom . . . Micky is right!" So too are her three sons capable of honest judgment of each other — a judgment that springs from deep loyalty. They have, through long training become the most successful salesmen of personality in America today. Theirs is the ultimate of sophistication — how to remain naive.