Screenland (May–Oct 1927)

84 SGREENLAND Almost too good to Not one cent of beauty shop expense for this lovely marcel Marcelling your hair with the Maison Marcellers is both simple anil fascinating. First you moisten the hair with water. Then the hair strands are brought through a specially designed loop and caught in place with a metal pin. The hair is thus held in "waves" from 15 to 30 minutes until dry. when you take the marcellers out — and there is the most beautiful marcel you ever sawl I think the Marcellers are great. The girls at school are crazy about my waves and will not believe that my mother does it with the marcellers. — Virginia Fair. You know only too well how absurdly costly your marcels have been, how rapidly your money has melted away under these constant visits to the beauty shop. You try to be careful to preserve your so-expensively acquired marcel. You swathe your head at night in a veil, you begrudge every moment spent in a steamy kitchen, you flee from a drop of rain on your bare head, you cover your hair with a towel when you take a hot bath — all to make you wave last longer, and cut a dollar or two here and there from your marceling expense. But still the cost keeps mounting. What are you to do? Go without a wave, neglect your appearance, join the ranks of the women who don't care how they look, lose your hardearned reputation for beautiful grooming ? No, it isn't necessary. You can have the loveliest marcel you have ever seen, not just once in a while, but whenever you want it, every day of the year, in fact. And you can have it without another cent of beauty shop expense! Maison Marcellers save a $1.50 marcel every time you use them Think of it ! For the cost of just a couple of beauty shop marcels you can insure having a perfectly marcelled coiffure day in and day out, without another cent of expense. It is almost too good to be true. But it is true. With our Marcel Fashion Chart to guide you, it is a simple matter to get any type or style of marcel you want with the Maison Marcellers — side part, center part, horseshoe wave, Ina Claire or shingle "bob," pompadour, etc. Detailed drawings show how to apply the Marcellers for each style. The Style Chart also contains suggestions for selecting the kind of marcel most becoming to your typo of beauty, Look at the photographs shown on opposite page. They tell the story. Note how straight' and unpromising the model's locks appear before the Maison Marcellers are adjusted. Note how simple is the arrangement of the Marcellers on the head. Then behold the results! A glorious wave, a perfect marcel, smooth, soft, deep undulations that lie in a fluffy aureole about the face, framing it in an exquisitely executed marcel that even the most skilled professional might well envy. Don't think that the wave pictured above is an exception. The same results have been secured time and again in public demonstrations. A representative of this very publication witnessed a similar demonstration of the wonderful effectiveness of Maison Marcellers, and added his endorsement to those of a hundred or more other representatives. You, yourself, can have just such a glorious marcel All you need do to have the loveliest marcel imaginable is to dampen your hair slightly, slip the Maison Marcellers in place, and leave them there while you dress. Then, as soon as your hair is dry — a matter of thirty minutes or so — you slip the wavers off — and you, yourself, are the delighted possessor of just such a wave as that shown on opposite page. Do you wear your hair in large, I have a better wave now with Maison Marcellers than I ever had before. Seems hardly possible but it is true. Not only do they give a deep and lasting wave but also a softer or more natural one than a hot iron marcel. — Josephine E. Jordan. loose waves ? The Maison Marcellers produce just such a wave. Do you prefer a small, close wave? You can just as easily have a wave of that type. Do you wear your hair in a shingle bob, a pompadour, an Ina Claire or a horseshoe wave? Every one of them can be perfectly achieved with Maison Marcellers. With the Marcellers goes a complete fashion chart of hair styles, and detailed explanation of how to produce any type you wish. Even the most difficult hair is conquered by this marvelous waving method Perhaps you say, "It may work for others, but my hair is too difficult." You are just the person, then, for whom Maison Mar All Your Questions Answered in Advance To anticipate the questions which come up in many women's minds ue offer the following ansvsers which are vouched for by any woman who has used Maison Marcellers. Will the hair be entirely dry at the end of thirty minutes'? Answer: Yes. In using the Maison Marcellers, you merely dampen it. Is all of the hair waved by the Maison Mar ceUers ? Answer: Yes. The hair is waved right down to the end. Is all the hair marcelled at one time? Answer: Yes. There are ten Marcellers in the set, sufficient to do the hair in one operation. Is more than one set needed in a home? Answer: No. One set of Maison Marcellers will do very nicely for the family. How long do the MarceUers last? Answer: They last indefinitely. We've never known a set to wear out in service. I have a permanent, can I use these Marcellers? Answer: Yes, you can use them. Regardless of how fuzzy the permanent is it can be shaped into a perfect marcel by these Marcellers.