Screenland (May–Oct 1927)

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VI Contest of ^] LOOKS DO NOT COUNT By Q Aileen St. ]ohn hrenon F ■^or some time past experiments in the psychological laboratory have been made by Victor Halperin, director and co-producer of "Dance Magic", a First National picture, to determine the possibilities of psychoanalysis as applied to the casting of screen players. "It is far more important to know the inward characteristics of the actor than the outward," Halperin says. "Give me a psychoanalytical chart of an actor and I will create for him a role that will call into play and develop every ounce of talent in him. That is because it will be a natural role, one exactly suited to his temperament and he will be happy doing it." "Brains photograph. Thoughts photograph. The time is coming when every casting director will have along with his file of faces a file of psychological data. Then each player will be perfectly cast." An example of what Mr. Halperin has been doing will be illustrated in his casting t( Pauline Star\e and Ben Lyon in "Dance Magic", a film produced by Halperin Brothers in conjunction with Robert Kane Productions. D C[ Here is a chance for the mental giants to break into the movies. You will be judged by your answers to the six test questions. Do not send any photographs. of Conway Tearle in a recent picture. The leading role in a novel by a well-known English author was offered him. After reading the book, Tearle said he wanted to do the story. Mr. Halperin, however, was not satisfied with Tearle's approval of the part. He gave Tearle a series of tests and studied him mentally. The result was that the characterization of the role was changed almost completely. Tearle has been known as the chief ex' ponent of "indolent acting." He gets his 32