Screenland (May–Oct 1927)

SGREENLAND Wat are the «d,«ntageS to you in subscribing to the service of the Book-of-the-Month Club? them. They ate placed in your hands by the postman. In contrast, think of the many good books you have missed in the past — through oversight and forgetfulness. Moreover — you never pay a cent for books unless you are satisfied to have purchased them. You are guaranteed against dissatisfaction with any book that is recommended to you by the Selecting Committee of the Bookof-the-Month Club. And That's As Far As It Goes "Here's another favorable review of that new book everybody's talking about. We must read it." "Yes, indeed, we must. Til make a note of it!" "/ "| -'HE Book-of-the-Month Club is >* ■ certainly an excellent idea. But it -C doesn't quite fit my case. I like to choose my own books." Frequently we hear this comment. Those who make it are always greatly surprised when they are told that subscribers of the Book-of-the-Month Club do choose their own books; that, indeed, they have a wider range of choice among the new books than ever before. Moreover — they select their reading with a more intelligent discrimination than all but a few book readers. / "I ""'HIS matter is worth a moment's I reflection. There are over ten thousand books published every year. Out of this number, you read but a dozen or two. How does it happen that you choose the ones you do read? When you trace back the source of your interest, in every case you find that you are influenced by the recommendation of someone else — of a bookreviewer, or an advertisement writer, or a book salesman, or a friend whose taste you respect. Always, your interest is piqued by something said or written about the book. "I must read that," you say to yourself. You tell your wife (or husband) to make a note of it. In most cases, however, you "just nevet get around to it." In any event, observe what always happens: The books you obtain are always bought upon advice and information given to you by someone else. The chief thing that should interest you is that the advice and information be really unbiased and authoritative. /~>INCE this is the case, the advantages \ of subsctibing to the Book-of-theMonth Club service become obvious. First and foremost — you really get the new books you want to read. You can't overlook LSO, under our system, you really choose your reading with discrimination. The publishers of the country— all of them — submit what they consider their best books, to our Selecting Committee, which consists of five well-known critics, Henry Seidel Canby, Heywood Broun, Dorothy Canfield, Christopher Morley and William Allen White. This committee culls out, every month, those books which it considers most interesting and readable. It chooses the outstanding book also — what we call the "book-of-the-month." You will agree any book so chosen, by such a group, is likely to be one you would not care to miss. But you are not compelled to accept it. You get this book only if you decide you want it. The committee gives you illuminating and unbiased reports upon this and other important books — in advance of their coming to you. Thus you are able to exercise real discrimination. Your choice among the new books is widened instead of being narrowed, and it is no longer haphazard. Incidentally, by means of this system — not only are you prevented from missing the outstanding new books — you actually become one of the first readers of them. ~l 'INALLY — this unique, thorough, and t~< convenient service costs you nothing. You fay only for the books you receive, and for them the same price as if you got them from the publishet himself by mail! In its first year, over 40,000 of the most distinguished people in the country subscribed to this service. Our list of subscribers reads like a Who' s Who — in every profession and every walk of life. These judicious readers prefer, like yourself, to "choose their own books." And they do, as ' subscribers of the Book-of-the-Month Club. More important, they get the books they intend to read — without fail'. Do you? Or do you miss most of them, through oversight? Send for the prospectus of the Book-ofthe-Month Club, which explains in detail how simply and satisfactorily this unique and valuable service operates. Your request will involve you in no obligation. Tear out and mail the coupon now, before you forget to do so. BOOK-OF-THE-MONTH CLUB, Inc. 71G 218 W. 40th St., New York, N. Y. Please send me, without cost, your Ptospectus outlining how the Book-of-the-Month Club operates. This request involves me in no obligation to subscribe to your service. Name Address City -- State