Screenland (May–Oct 1927)

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SCREENLAND The Start of the Pathe Romance, over thirty years ago. omance Pathe A pioneer in picture entertainment Over thirty years ago in France, Charles Pathe used a primitive motion picture camera to take scenes of a woman feeding chickens, a running horse, and the like. He developed his own films, then exhibited them to a curious public through penny-in-the-slot machines — the far-off predecessors of the modern motion picture theatre. He thus became a notable pioneer in a business which has made the lives of untold millions happier, and has become one of the great industries of the world. Pathe Produced the First News Reel, the First Drama and Comedy From that day to this the house of Pathe has been a leader. The first news reel, the first enacted motion picture drama and comedy were produced by Pathe. It is today famous for the best news reel — the Pathe News — as well as the best in comedies and every kind of short subjects. Cecil B mi his De Mille, master Producer, sludm at Culver City, Calif. The Genius of De Mille, The Showmanship of Keith-Albee, Make aGr eater Pathe Now for the betterment of screen entertainment, the best brains in production, distribution and exhibtion I have come together ; Cecil B. De Mille, whose surpassing1 genius created the incomparable "The King of Kings," and who stands alone as a feature producer ; Pathe, the leader in short subjects, and through the Pathe-Dupont Co., a manufacturer of film, and the vast Keith-Albee, Orpheum and allied theatre circuits, the world's greatest showmen. For the first time there is thus associated in one enterprise every vital element of motion picture activity from the raw film stock to the perfect and lavish presentation upon the screen. Thus is continued the romance begun over thirty years ago. The pioneer is still the pioneer. The first is still the first. PATHE EXCHANGE, INC. 35 West 45th Street, New York PE MILLE PICTURES— PATHECOMEDIES— PATHE >JEWS PATHESERIALS E. F. Albee, President of the KeithAlbee Circuit of theatres and the New York Hippodrome, typical of the Keith-Albee Theatres. tVatch for the famous Pathe Rooster on the screen. \ i ft means the best for yOitf entertainment