Screenland (May–Oct 1927)

82 SCREENLAND FOUR Latest Broadway DANCE H ITS on TWO 10-inch Double-Face Records DO not send a penny. Just mail the coupon below. Here is an offer you cannot afford to miss. The four biggest dance hits of today —the most popular tunes on Broadway, on the radio, and in ballrooms — FREE. These records are electrically recorded, played by wonderful jazz orchestras. Brand new teninch records. Why we make this offer: We offer these four latest dance selections free in order to introduce and popularize our new PHONIC Reproducer. Millions of National records have already been purchased; users say they are equal in every way to 75c records. The mew phonic Reproducer Makes an up-to-date phonograph out of your1 old one HERE THEY ARE HALLELUJAH (from "Hit the Deck") Fox Trot, Vocal Chorus SO BLUE Waltz, Vocal Chorus MY BABY and ME Fox Trot, Vocal Chorus CRAZY WORDS, CRAZY TUNE Fox Trot, Vocal Ckorua TRY it 10 days FREE Send No Money Now at last you can say goodbye to the squeaky, nasal, rasping, metallic tone of your phonograph. Now you can have the beautiful, natural, full-rounded tone of the expensive new machines which are startling the world. You need not buy a new phonograph if you have an old one. The reproducer is the HEART of any phonograph— and the new PHONIC reproducer makes your old phonograph like an entirely new one. Based on the new PHONIC principle. Makes you think the orchestra or artist is in the same room. With each new Phonic Reproducer we will include the four latest dance hits described above. The new Phonic is only S3. 85. Over 25,000 of them sold at that price, so the free records really mean a big discount. Satisfaction absolutely Busranteed—mon.y 6ac/c if you want it. Mail coupon now. before this offer is withdrawn. Send no money. Address NATIONAL MUSIC LOVERS, Inc. Dept. 59 327 West 36th Street, New York. Mail Coupon / f/ r/ , NATIONAL S MUSIC / LOVERS. Inc. ✓ Bept. S3 , ' 327 West 36 St. < New York . .r Please send me a New PHO* NIOr^r«li,.Mf„. / (give name of Phonograph) ✓ I will pay the postman S3. 85 plus /lew cents postage. Also include the four Latest Dance Hits FREE, as ad/ vertised. If 1 am not satisfied after trial, y , will return your reproducer and records * wilhin ten days and you guarantee to refund / my money. / Name ....„...„„ * Address ,/ City State f Outside U. S.tSl. 10. Cash with order. New Screenplays Continued jrom bag yourself reaching for them when the Big Show, the B-e-e-eG Show starts off! The Gingham Girl Try this on your sewing machine: Take three yards of pink and white gingham — one for the tight little bodice and two for the wide short skirt. Then go down to the racquet store and buy some nice stiff white organdy and make you a crushed sash with a broad flaring bow. There you are! The latest little creation on Fifth Avenue! And a one hundred percenter for drawing masculine crowds. How do I know about the allurements of gingham? Ah! That's a long story! Along about the year nineteen hundred, my oldest sister was getting ready to be married. She had on her lovely white dress and was just fixing her veil. My father was up in his bedroom exchanging his everyday alpaca coat for a swallow tail. Down in the dining room my mother was slicing Virginia ham, nice and thin. When — all of a sudden — I took a premature notion to come into the world. The ham slicing was stopped, the swallow tail was dropped and chaos entered the wedding party. Nobody has even yet forgiven me for choosing that inappropriate moment to come into existence, the youngest of eleven children. And since that date my life has been cast in the midst of marrying and giving in marriage. And after watching nine sisters being wooed and led to the altar, I know a little bit about feminine tactics. Nine times out of ten a crisp pink and white or blue and white (according to the complexion) gingham dress will change a confirmed misogamist into a passionate Cas' anova. There's just something about dainty gingham. It has sex appeal. And when even a misogynist sees a girl decked out in one of these fetching gowns he can't help but wonder how she will look in front of his gas cook stove. And after that, the rest is easy. David Kirkland knew all this when he directed his new picture "The Gingham Girl." And if you want to see a sweet romance — delicate, sensitive and wistful, don't overlook this film which gives Betty Francisco, the gold digger, the dramatic chance of a life time. The Great Mail Robbery A tortuous arm, with clammy, snake-like fingers, slides into the dark sleeping car! Stealthily it feels its way around, searching cautiously. CRACK. PING. CRACK. CRACK. CRACK! The whine of many bullets make articulate the heavy darkness. But too late! For the slimy fingers emerge, clutching tightly a thick wad of gold certi' ficates. And the GREAT MAIL ROBBERY is under way. If you believe the pointed-tongued critics of this world, they will tell you that there are only seven jokes in the universe; that there are no more than seven themes on which a story may be written: and that from the time of Gregory the Great clear down to Irving Berlin, nobody has been able to capture over seven melodies on which to base musical compositions. That same theory certainly holds good for movie plots. Years ago the first "long" (It was 400 feet in length) picture to be filmed was called THE GREAT TRAIN ROBBERY. It marked a milestone in the e 51 history of moving pictures. And you've seen this same basic train robbery theme used for a film many, many times in your screen-loving career. But now along come two boys — Peter Milne and J. Hawks and give this old story an entirely new angle. By the freihness of their own imaginations they turn a hackneyed plot into one of the most exciting pictures you could ever wish to see. Machine guns! Tear bombs! Every conceivable weapon of modern outlawry is employed in this masterfully handled film — which because of its vitality and unusual handling wins my vote for the best picture I've seen this month. Not for Publication "If you want to see a good picture, take in '7\(ot for Publication' ", my sister Mm said to me the other day. Now Min is a funny girl. She went abroad once on one of those $3.98 BuyYour-Own-Beer student tours. And ever since she can't see any film that hasn't got a hero with a Teutonic name and hair cut. So I kind of steer clear of her suggestions. But when she added: "Ralph Ince is in it", That decided me. And off I went. A lot of people think Ralph Ince is twins because he is always directing pictures and playing a couple of roles in them at the same time. In "N.ot for Publication" he was satisfied to direct it and play only one part in it. It must be a great thing to marry into a movie family. Ralph, as you know, married Lucille Mendez, who used to be on the stage in New York. And it is evi' dently a happy marriage because now Lucille's little sister. Tola, gets a chance at acting and she does a good job, playing the part of Ralph's sister, in the picture. And a cracking fine film it is, too! Its reporter hero, Rex Lease, is out to expose the political boss, Big Bill Wellman (Ralph Ince) when he discovers that Big Bill is not so bad — and his sister is wonderful! What's a fellow to do in a case like that? Between honor and love. That's the idea. Rex gets himself out of the predicament and wins Tola, of course, but . Go see how Ralph Ince worked it out. It's a great pictorial scoop! Land Beyond the Law To keep your ACTION arteries from growing hard and cold — give them an energy cocktail — go see Ken Maynard in his latest — 'Land Beyond the Law." — Ken Maynard, the Ridin' Fool, is guaranteed to crowd more action into fewer feet of film than any other cowboy alive. There's plenty of drama, both tragedy and comedy, in ordinary domestic life. We all know that. But how about action? That's what we all crave. And about the only excitement most of us get is cutting the grass, or changing a tire on the family bus or planting a few gentle geraniums. The art of lusty living seems to have gone out with the buccaneers. Let's revive the Joie de vivre. Let's give ourselves a vitality aperitif. Let's watch Ken Maynard in his magnificent moments, try to breathe while the mad cattle stampede their way across the rugged frontier, and try to keep from cheering when that dauntless Maynard disconnects a wagon from a pair of wild galloping horses and rides them astride on a thrilling chase after the Oklahoma cattle rustlers.