We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
SCREENLAND
99
The Joy Girl
(Continued from page 52) "I can't cry, Mr. Dwan," she blurted out suddenly. "I'm terribly sorry, but I just can't cry. I've tried to before. When I feel like crying, I only get hysterical and angry. I'll have to look sad instead." So that's how the scene was taken. Later, in her dressing room, she told the story. It began back in her earliest child' hood when her father died, and she went with her mother to live in the big house in Virginia which had been her mother's girl' hood home. Mrs. Borden had been a Shields — one of the best known families in Dublin which sent seven sons to America, one of whom became a famous general in the Civil War.
They had settled in the south, but Olive's mother had married a northerner — a Borden from Massachusetts. From her, Olive inherited all the dreams and emotional qualities of the Irish, but from her father, she got the strength and determination to make her dreams come true.
Mrs. Borden, with the pride of all true southerners, was eager to give her daughter the best education possible, so the tiny bank account dwindled steadily through the early years when Olive was sent to an exclusive convent in Baltimore.
When she came home, more money went for party gowns, and to meet the ever increasing demands of social life in a southern town. It's an old story, but always a tragic one — this valiant attempt of an aristocratic family to keep up with the traditions of earlier, prosperous days.
Olive felt the tragedy keenly, and though she laughed and danced happily enough through the lazy, southern days and evenings, she never could escape the sinister shadow of poverty that always hovered close at hand.
One morning, she declared quite sud' denly that she was going to work for a living, and was going to start at once.
Her mother, sewing on a pink crepe party frock that Olive was to wear that evening, looked up in consternation.
Olive work? At what? There was nothing she could do. She had been trained in the southern way — to make a good wife, and manage a lovely home.
What chance would she have in a world of work?
Olive didn't know what chance. She only knew that the butterfly existence had ended forever.
It was nearly a week later that the Hollywood plan was conceived. Olive thought that she'd like to be a motion picture actress, and if others could do it, she could do it too.
They reached the coast in 1922 just at the time when the moving picture industry, sadly in need of financial backing, was passing through the most trying period of its history. Many of the producers were battling desperately for their existence, and some of the best known actors in America were idle. The "extra people" were on the edge of starvation, and it was an "extra" that Olive had hoped to become first.
Day after day, she did the weary round of the casting offices, and day after day, the Borden finances reached a more precarious state.
"Let's go back home", said her mother. It was on a night when Olive had come in with her dark eyes tragic, and her slim shoulders drooping 1 from ' weariness. But she hadn't cried.
"None of our people have ever given
Can You Tell?
Look over some of the ads in this magazine. What's wrong with them— can you tell? There is something wrong with every ad — no advertisement is perfect. Sometimes it is the words used in the headline. Sometimes it's the illustration. Sometimes the ad is too crowded. Again the wrongpublication may have been selected — these are a few of the fascinatingproblems confronting every advertiser. And the man or woman with ideas and opinions who can help solve these problems is being paid startlingbig money.
Millions upon millions of dollars are being spent every month in newspaper and magazine advertising — to say nothing of the many millions spent in mailing out catalogs, sales letters, circulars, house organs, and broadsides. And nearly every advertiser admits that his advertising and sales literature do not pull anywhere near the business they should — that there's tremendous room for improvement.
Get Into Advertising
ADVERTISING is easy to learn— tlie page-Davis School of Advertising is
l especially under the right guidance, offering you!
Can you imagine anything more f ascinat t ,
ing than taking just an idea and develop Mail Coupon for FREE Book
ing it step by step into a finished adver Simply send the attached coupon and we tisement, or a completed sales campaign? wjn maji you a remarkable booklet called And that is the sort of practical work jjow f0 jyin Success in Advertising which done by the students of this famous school, tells you how you may now quickly learn The amazing growth of the Page-Davis advertising during your spare time at School of Advertising (founded 1896) and home. It tells about the many opportunithe success of our graduates is undoubtedly ties open to you in this fascinatingdue to our unique and practical method of profession — how to develop your ideas and instruction. No text books whatever are realize big money for them in advertising, used. From the start you are given prac Remember that sending the coupon does tical advertising work to • do, just as 110t Obligate you in anv way. Then get though you were employed in an adver it iu the very first mail— it may be the tising department. Every step of this means of putting you in the big money work is supervised and directed by experts. ciaSs almost over night.
Make Your Day Dreams Page-Davis School of
Come True Advertising
If tomorrow you were offered the price 3601 Michigan Ave. Dept 6327 less opportunity of going into a prominent Chicago
Chicago Advertising Agency for a year, to [~™ ~~ ™ ~ —
learn the business from beginning to end , IZ^VT' mU™°
— and you knew that every day your every ' Chicago ■
step would be guided by experts — and you I Please send me your free booklet How to |
knew that a sincere interest would be , YU\ Success ™ Advertising— and full par
, , -. . , | ticulars regarding your Course in Modern
taken m your progress, and you also knew Advertising. I am not obligated.
that you would be given real helpful I Name .— |
coaching when and where you needed it — j 'gireet
you would jump at the chance, wouldn't state
you? And that is substantially just what | ' 'J"\_ _ """"" |