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past two years have led people to regard her as "the sweet girl of the movies.1 When Samuel Goldwyn selected Lois to play the child Lausel in Stella Dallas the whole movie colony was astounded. Here was a little 'unknown1 receiving one of the movie 'plums' of the year.
The story spread that Mr. Goldwyn had met Miss Moran, quite by accident, while touring France and had chosen her for the part of .Laurel because she typified all that was wholesome, sweet and unsophisticated. The word "unsophisticated1 and Lois Moran became synonymous. As a matter of fact Lois had already appeared in two French movies and the one Samuel Goldwyn had viewed in a tiny French cinema house, was a war film featuring Lois as a harrassed young mother. Beneath the curly black wig and trying French make-up, the producer sensed the extreme youth and appeal of the player and subsequently made a search for her.
According to Noah Webster, "unsophisticated1 means lack of worldliness. Lois at fifteen (her age when she affixed her signature to the Stella Dallas contract) was, naturally, unworldly. During the past three years, as a movie star, she has rubbed shoulders with the great, and near great, and yet it hasn't robbed her of her most exquisite possession, — an indefinable, naive charm that attracts everyone to her.
Lois has portrayed so many demure, sweet girls on the screen, that even those about her have overlooked the fact that she possesses something more vital and compelling than the obvious, physical attraction dubbed "it.1 One motion picture director, who admires her acting ability immensely and foresees a great future for her in pictures, recently declared that Lois definitely lacked "sex appeal.' Sex-appeal, according to the knowing ones, is an all important asset for financial success on the screen. That Lois has prospered in her brief movie career, no one can deny. And take a canvass of your gentlemen friends some day making a mental note of the 'ayes' and "nos" of Lois' appeal. When the score-card is tallied, you will undoubtedly find that demure Miss Moran has cap
Ever since Stella 'Dallas you have wanted to write to Lois Moran and here's your chance.
(\The best letter about hois Moran iv ill win the beautiful evening wrap. Best letter means the most entertaining and most sincere expression of your own thoughts.
Lois Moran has played in many pictures among them Stella Dallas, The \K[hirlwind of Youth, and The Irresistible Lover. She has just finished Publicity Madness at the Fox Studio.
Address— LOIS MORAN Screenland Contest Dept.
49 West 45th St.
New York City.
Contest closes December 15, 1927
C The gift wrap of heavy white crepe embossed with silver thread is trimmed with ostrich feathers and would be just the thing for a Senior Hop.
terestmg toast of
tured all the masculine votes!
Possibly it is her fresh charm, her unassuming, reticent manner, or the understanding light in her sea-blue eyes that attracts men and women alike to this eighteen year old child. There must be something — just as intangible and in
as that overworked word 'it1 — that make her the
several universities . . .
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