Screenland (May-Oct 1928)

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Pay postman only $1.98. plus postage on arrival. Money refunded if not satisfactory. FRANKLIN PUB. CO. ^Dep^^SlG^O^J^CIajj^t^^hic^goJ^ "JUOUIE-FATISI SOMETHING NEW! KEEP A RECORD OF THE MOTION PICTURE PLAYS YOU HAVE SEEN— A handy vest pocket book-contain, column fot picture titles, theatres attended, names of stars and your comment. Special pages lor pictures of your favorites. By mall prepaid, 50c. THE WHITE SALES CO. San Rafael. Calif. FRENCH LOVE DROPS An enchanting exotic perfume of irresistible charm, clinging for hours like lovers loath to part. Just a tiny drop is enough. Full size bottle 98c or $1.32 ('. O. D. .Secrets free. D'ORO CO. Box 90, Varick Sta., New York Dept. MCG-8 denly you found yourself selecting picture hats and chiffon and lace and you didn't wear your sports dress all day long. "And when you went to an evening party you found that women wanted ato be feminine if the clothes they chose was any indication. Bouffant frocks? Why, the dance floors seethed with them. There was some talk of the tailored dinner dress. It was evidently the dream of some designer that women meant it when they said they wanted to be free and dress for comfort only. And what happened to the tailored evening dress ? Why, the poor thing found itself so dolled up with lace and embroidery and beads that you couldn't recognize it when you saw it. "In New York Irving and I attended a college dance. I thought that I was back at the studio. I even thought that I might be very flattered and that the girls were copying some of the costumes I wore in the picture. They looked like an oldfashioned garden. There was lace and tulle and taffeta and chiffon. And they all looked feminine and little and young and dainty. "Nor are women the only ones who feel the reaction of clothes. Men become gallant and brave when they dance with a young thing whose skirt is a mass of tulle. They have to protect a woman with a ruffle at her throat but if she wears a high collor and a tie — well they'll let her struggle along for herself. But women don't want to struggle along for themselves. They can, mind you. They're capable of anything but it's much more interesting if the men don't know it. "A complete change had come over the girls and boys at that college dance and it was just because the girls had on dainty, old-fashioned frocks! The boys forget that these were the same girls who had, just that morning, beat them a set of tennis! "The whole thing is this. We've reached a happy medium. We'll never bind ourselves up in corsets and we'll never return to the fainting era but we can certainly be both feminine and athletic. "In Europe you see the new trend everywhere. At the races, for instance, smart women are not wearing sports clothes. Let me describe one costume that I saw on one of the loveliest creatures I've ever looked at. She wore a deep rose chiffon dress. It was simple yet soft with a low girdle and a draped skirt with a fluttering uneven hem line. Her hat was large, a picture model, of creme-colored horse hair braid so that you could see her hair through the crown and the brim was covered with rows and rows of narrow lace. "And parasols? You see them everywhere abroad. They're just frilly little nothings that don't keep the sun off at all but look pretty. "Mind you I'm not begging for hoop skirts. I can't see myself going on a shop' ping tour in ten petticoats. We've ad' vanced beyond that stage. But there is the happy medium. Just because you wear a tailored suit is no reason that you must try to imitate the men in all their clothes There are a dozen of little feminine touches that you can employ. "For instance, in the matter of blouses They may be of silk. They may be soft with pleating or lace at the throat and the wrists and hats can be draped to take away any harsh lines. "Liberties galore are taken with sports clothes. The skirts flare, the hem lines are uneven, the sleeves are interestingly trimmed and they may be in pastel or vivid colors. The sombre, neutral shades have no place in the mode. "And as all these things change, woman changes, too. Styles in figures invariably change with styles in clothes. Being under weight is no longer an accomplishment. It's a drawback if you want to wear smart clothes. For in Paris the cleverest costumes are made for women with curves, not generous ones exactly, but definite curves, nevertheless. "And don't let's forget, as long as we're finding out just how feminine we are, that the hair-pin trade has taken a sudden jump and the barbers who specialize in bobs are starving. We sat in a theatre in New York and saw rows and rows of funny, little wispy knots on the nape of every woman's neck. But even when we have long hair we've reached a happy medium. We won't have puffs and ridiculous curls. We'll have a simple coil but the hair will be soft around the face. "But let me show you the clothes I bought in Paris and New York and you'll see just how very feminine we're all becoming." That, of course, was an orgy of 'ohs* rnd 'ahs,' while some of the boxes that had just been delivered were unpacked and contents not only noted but gasped over •So there seems to be nothing for it but to do away with these mannish frocks and buy bolts, and bolts of ribbons for furbelows and frills Louise FaZetlda — Continued from page 23 from him on the set. Hal was always chivalrous enough to say he could see the real Louise beneath the grease paint, but gee!" And she laughed. Of course Hal was right, for Louise is really very beautiful. Not according to the candy-box formula, but with a spiritual quality that shines forth through her most grotesque make-up. This is evidenced by the devotion of her fans who write her letters of downright adoration, and by the further fact that she is without doubt one of the most beloved girls in Movieland. Everybody from stage carpenters to executives— and most remarkable of all, the women! — pay her tribute. Here's another naive confession that betrays a repressed sensitiveness to the ugliness of her artistic life. I was asking her what she did on her days off from the studio. "I'm just like the London cabby," she laughed, "who spends his holidays riding in his friend's cab. Go to the beach for a rest? Not I; I dress up in my prettiest and most feminine frock and go right back to the studio. And then when someone says: 'Why, Louise! I wouldn't know you!' I get a thrill that goes singing through my veins like soda pop!" That's the price she pays. "What are the compensations?" I asked. "Laughter!" she exclaimed with a radiant smile. "If I hear the cameraman and extras laughing at my work I get the thrill of my life, for I know then I am succeeding in the thing that's expected of me. I forget all about the ugliness of my screen life — if I hear them laugh!"