Screenland (May-Oct 1928)

100 SGREENLAND 8 10 11 12 Reward Findthc<*Buick,,WcArcGivingAw8y It's Diiferent From All the Others There are 24 Buiclcs pictured. At first glance they all look alike, but examine them closely. 23 of them are exactly alike, but "ONE", and only one. is different from all the rest. See if you can find the different Buick— ITS FREE. You can win it or $2,750.00 CASH. It is not as easy as it looks, so be careful. CI ITFC Tne difference may be in the top, the wheels, the VfijUIii? body design, the fenders, or even the doors. If you find the one Buick that is different from all the others, send me the number of it in a letter ot on a post card TODAY with your name and address. You may become the owner of this Master Six Buick or win $2,750.00 IN CASH without' one cent of cost to you. $6,000.00 IN PRIZES Automobiles and many big cash prizes. The Buick Master Six or $2,750.00 CASH; a Nash or $995.00 cash; an Essex or $835.00 cash; a Chevrolet or $595.00 cash: a Ford or $495.00 cash, and thousands of dollars in ADDITIONAL cash prizes. They are given to advertise my business and this offer gives you a grea,t opportunity. ( Yon Can Not Lose advantage of this opportunity is rewarded and duplicate prizes will be paid in case of ties. $1,000.00 Cash Extra— For Promptness I am also going to pay $1,000.00 EXTRA just for promptness. You can win the Buick Master Six Sedan and $1,000.00 extra— or— $2,750.00 CASH. Answer quick. Find the "ONE" Buick that is different from all the others and rush your name and address to me TODAY on a postal card or letter. And, just say Buick No. ■ is different from all the others. Please tell me how I can get this beautiful Buick Master Six Sedan— or— $2750.00 CASH without obligation or one cent of cost to me. F. E. BAILEY, 537 S. Dearborn Street Deportment 421 CHICAGO, ILLINOIS 21 15 17 24 SCREENLAND'S Book Department OFFERS YOU The Latest Novels at the Extraordi Low Price of $1.00 A great many of these books have given us our greatest SCREEN SUCCESSES. A special offer of six of any of the titles listed on pages 91 and 96 may be had at $5.00 How Does Sex Appeal Sound? (Continued jrom page 17) You will see the strange sight of the actors going right on talking though not saying anything. This will be because too much has been said already, and censors aren't deaf. Any picture is apt to turn into comedy at a moment's notice. But let's go back to Love. It's a nice word. Love. 'I love you' is even nicer. And it doesn't seem the same when it is reduced to cold type in a screen sub-title. The cave boys, those original great lovers, never used to scribble their passion on stone tablets and deliver them with melting looks, did they? I should hope to tell a dinosaur they didn't. They remarked: 'Ug-glubumph!' meaning 'That's how I love you' or even 'Come on, kid!' and then they'd drag Lady of Choice off by the hair without even waiting for an answer. Well, there's only one answer. The Eskimos express amorous emotion by rubbing noses. No wonder they're chilly. And who wants to be an Eskimo? How about a little 'Je vous aime?" spoken by Lily Damita; or Tch liebe dich" by Lya de Putti; or even 'Oh moo yeeoo yeh boo yow gin' uttered by Anna May Wong. (I'm only fooling you on that one. It's really the Chinese for 'I can do without it' — and that's just silly. Nobody can do without it.) In speak-easy scenes in forthcoming Talkers the audience, breathless, will be sitting on chair-edges awaiting The Big Kiss. Will it be a good old-fashioned resounding smack? Or long and lingering? Will it be followed by a little soft sigh? The audience wants to know. It has to know. It has to act accordingly. Suppose a femme and a fella were planning to suit their actions, to the words spoken by the screen stars — in other words, planning to make the most of the osculatory interlude— and just as the celluloid lips were about to meet after an exchange of compliments the villain should stalk in and there wouldn't be any kissing after all — except from a remote corner of the theatre? Oho! Caught you that time! Of course this deluge of audible movies will mean that a girl will have to be pretty careful who she goes to the movies with. Suppose she lets the Bill Haines of her neighborhood escort her to see John Gilbert? She will just get hopelessly mixed up in her technique, that's all. And I warn her it won't do. When Gilbert up there on the screen puts all the fiery passion in the movies into his eyes and voice and says: 'Look here — you belong to me!' to Joan or Greta, it would be awfully awkward to be handicapped with a wise-cracking kid in the next seat, now wouldn't it? For Billy Haines will not make love like John Gilbert — he never did and he certainly won't begin when the big bosses tell him to say it with words. Billy's line will probably be: 'Slip us a kiss, sweetie!' While Ronald Colman's deep mellow baritone will chant: 'When will you marry me?' What do you bet that Ronnie comes right out with matrimonial intentions in the first love scene? Choose your partners if you want to enjoy your movie evenings after the Talkers take the screen. Timing will be important, while as always a well-modulated voice will not be amiss— not very long, anyway. When the talking love .scenes come on, croon in.