Screenland (May-Oct 1928)

102 SCREENLAND The Place of Lela L'Avenay in the History of Cosmetics THE beauty of the human form has long been the object of study and the arts which have developed from this study are manifold. Chief among them, however, is the art of cosmetics. There is no primitive people known to history which has not employed dyes for purposes of adornment and religion. Smart Egyptian ladies stained their eyelids purple with Kohl and their hair and nails red with henna. Aristocratic Athenians perfumed the hair with marjoram and the brows with essence of apples. The arms were rubbed with mint, the knees with ground ivy. Baccaris, an extract of crocus, was put on the soles of the feet, and rhubarb on the fingers. The face was painted with white lead and the lips with alkamet. The genius of the Moors invented the process of extracting and preserving perfumes by means of distillation and of purifying facial cosmetics from the harmfulness of such ingredients as white lead. The art of the Moors passed with the Crusaders through Europe. But it remained for the France of Louis XVI and Napoleon I for this art of adornment to reach its highest attainment. The story is told that, after the great Napoleon had married Josephine, the Creole beauty, and become Emperor of France, he was sitting in conference with his ministers of State when the beautiful Countess Walewska, who later gave herself to the cause of Polish liberty, was announced. "What a beautiful woman", murmured the Emperor, "and what a translucent skin". "Sire", replied Walewska, who had heard the whispered words, "my beauty, like your greatness, is due only partly to nature, the rest to Art. But while you have developed your own Art. that of Empire, I give credit for mine, the art of Beauty, to Lela L'Avenay, in whose secret formulae lies the beauty of woman". "This Lela L'Avenay must have the blessing of the Emperor", said Napoleon gravely. The results of this conversation were remarkable. Lela L'Avenay. whose secret formulae for the development of beauty and contour have been preserved, was elevated to court and made a member of the aristocracy. The use of her cosmetics became the signal of distinction, for it was to the upper aristocracy alone that she revealed her secrets. The secret and inimitable formulae of Lela L'Avenay have been preserved to France through all her days of tribulation, and are available to the American woman of today through the New York office of Lela L'Avenay which is managed by the descendants of the inventor. Lela L'Avenay's Face Powders, Rouges, Lipsticks, Creams, and especially the Liquer L'Avenay, noted for its power of maintaining the youthful charm of face and throat tissue, are used by the most celebrated stage and screen actresses of today, among whom are the beautiful Estelle Bradley, Ruby McCoy and Hope Hampton. As a special offer to Screenland readers. Lela L'Avenay products, listed here, may be bought at the following prices by .sending in the coupon below: Cleansing Cream $1.00 Foundation Cream 1.00 Acne Cream 1.00 Sands of Youth 1.00 Liquer L'Avenay 1.50 Rouge 1.25 Lipstick 1.25 Tissue Cream _ 1.00 Face Powder 1.50 Lela L'Avenay, Dept. S, 10-28 535 Fifth Ave.. New York City. Please send the Items I have checked, for which I enclose t in payment. Name Address _ City _ State case in an off-hand manner, request a smil R. M. M. L., Toledo, Ohio. You want ing picture of her and wait for results, the ages of half the stars in Hollywood. Time alone can tell what you will get. As How about the other half? All right, if far as I know, Janet's beautiful smile was you can stand it, I can. It's not my age never used to advertise tooth brushes. She I'm giving you. Bebe Daniels is 27. Alice played with Glenn Tryon and Ben Bard in Terry, 32. Colleen Moore, 26. Patsy Ruth Two Girls Wanted. I have given Janet's Miller, 24. Mary Brian, 20. Greta Nissen, address and other information about her, 23. Laura La Plante, 24. Joan Crawford, elsewhere in this department. 23. Gilda Gray, 31. Norma Shearer, 24. Dolores del Rio, 22. Mary Pickford, 35. Marie C. S. of Chicago. The Fair Co-Ed Lillian Gish, 32. Pola Negri, 31. Renee in which Marion Davies scored such a Adoree, 27. Dolores Costello, 22. Helene tremendous .success was from the story by Costello, 20. Lya de Putti, 23. Ralph George Ade and the adaptation and con Forbes, 27. Cullen Landis, 33. Tom Tyler, tinuity by Byron Morgan. As far as I know 24. Ramon Novarro, 29. it's not in print. Janet Gaynor is to do Kitty, Warwick Deeping's popular story Sorrell and Son is also from his pen. Lya de Putti is to make several films for Columbia Pictures Corp., 1408 Gower St., Hollywood, Cal. . Lady Love from Los Angeles. I pause to raise my good-looking eye-brows and give you the high sign; then you' take your cue or club and say, applesauce or any other old fruit. ' Now that we're " properly intro. duced, let's go on with the show. Col. Tim Queda from the Empire State. Renee McCoy was born April 10th, but I do not Adoree seems to be the 'girl of the hour' know the year. I'm sorry to dash all your in my question box this month. Atta girl, hopes but your ideal is married and has Renee, as we'd say in France, if we couldn't three little McCoys so I can't see how he say anything else. She was born in Lille, can be very lonely on his Wyoming ranch France, in 1901. John Roche was born when not making pictures. You can address in Penn Yan, N. Y., but he doesn't say Col. Tim at Metro-Goldwyn-Mayer Studios, when. He appears with Eleanor Boardman Culver City, Cal. in Diamond Handcuffs for Metro-Goldwyn Mayer. Dolores del Rio was born Aug. 3 1905, in Durango, Mexico. Victor Varconi is 6 feet tall and was born March 31, 1896, in Kisvarda, Hungary. Marceline Day was born in Colorado Springs, Colo., April 24, 1906. A Texan from Houston. Conventions may come and go but the movies and beauty ; J. V. P., Asbury Par\, H: J Can I spare you a few moments? That's all right with me, but don't be among the missing numbers too long. William Collier, Jr., was born in New York City, Feb. 12, 1902. He is 5 feet 10 inches tall and weighs 150 pounds. He has black hair and brown eyes. Ann Christy, who played so delightfully with Harold Lloyd in Speedy, is to be seen contests go on forever. No, I wouldn't say ™th Ja£ ,Holt and Nancy Carro11 in rhe i-L-,# o ™-„V^ „f , U,„h, ™fMt *k„ Water jHofe. that a winner of a beauty contest stands the best show in the movie game — many winners have failed to make good. It takes Wandering from Portland, Ore. How — me? But to get back to your muttons, more than a pretty face, much more. But as the snepherd wouid sayj does Clive Brook your state stands high in good screen mate rial as the following faces and figures will attest: ' Florence Vidor is from Houston. Mary Brian, Madge Bellamy, Dorothy Devore, Bebe Daniels, Allene Ray, Corinne Griffith, Sharon Lynn and Nancy Nash are all from Texas. The serial, The Riddle Rider, starring William Desmond and Lola Todd, was made at the Universal Studios, Universal City, Cal. ever answer personal letters? Why don't you take a chance, or a pen, and write him at Paramount Studios, 5451 Marathon St., Hollywood, Cal.? He was born in London, England, June 1, 1891. He has brown hair and gray eyes, is 5 feet 1 1 inches tall and weighs 150 pounds. He is married and has two children. A Patsy Ruth Miller Fan. No, you can't call me your favorite Answer Man and get Miss E. C. E. of Woodburn, Ore. Con away with it. Can't I be your favorite and stance Talmadge has been married twice still be a lady? Patsy Ruth was born June and each time to a non-professional but 22, 1904, in St. Louis, Mo. She is 5 feet never to Buster Collier or Ben Lyon. 1 inch tall, weighs 105 pounds and has Several of the stars have long hair. Vilma dark brown hair and eyes. Her first break Banky, Dolores del Rio, Janet Gaynor, into pictures was a small part in one of Patsy Ruth Miller, Olive Borden, Jobyna Buster Keaton's comedies in 1921. In 1922 Ralston and Irene Rich are not wasting she was one of the first Wampas Baby worry over their bobber's bills and why Stars. You can' address her at Tiffanyshould they? Stahl Studios, 4516 Sunset Blvd., Hollywood, Cal. Patsy Ruth appears in Once M. C. V. of Templeton, Cal. Yours was and Forever and The Tragedy of Youth, the shortest letter I've had in a long time. Short and cutish, so to speak, but 'speak David Jones, Jr., of Youngstown. Get easy.' You can reach Lloyd Hughes at your sling-shot ready, David, and join the First National Studios, Burbank, Cal. line of noisy loud 'speakies.' The silent Ronald Colman can be addressed at Samuel drama and noiseless comedy are going into Goldwyn Productions-De Mille Studios, the discard and who wants to hear his Culver City, Cal. A Blonde Admirer from Conn. What would the world do without a blonde now neighbors read the titles from the screen anyway? Janet Gaynor is an American, born in Philadelphia, Pa., in 1907. She has brown eyes and curly brown hair, and then? Just try and find out! Tom Calm { Janet ig nQt engaged to Toyier^Can becaddr«s,ed at F. B. O. Studios, charIes parre]1 Th co,starred in 7th 780 Gower St, Hollywood, Cal. He was Heaven and Street Angeh Janet appears in born in Port Henry, N. Y., Aug 8, 1904. The Four Devils with Na Drexdi charles He has black hair, brown eyes, is 6 feet 1% Morton and Barry Norton, inches tall and weighs 190 pounds. Tom isn't married but he won't have any Dumpling, Utica, 7s[. T. Wanted, one trouble in leading either blondes or bru smile from Harry Langdon. Now if that nettes to the altar, if his fan mail is any_ -isn't enough to break a heart of stone. Come indication of a guy's popularity. on, Harry, smile for the dumpling. Sally