Screenland (Nov 1928-Apr 1929)

96 SCREENLAND SHERWIN CODY Do You Make these Mistakes in ENGLISH? Sherwin Cody's remarkable invention has enabled more than 50,000 people to correct their mistakes in English. Only 15 minutes a day required to improve your speech and writing. MANY persons say "Did vou hear from him today?" They should say, "Have you heard from him today?" Some spell calendar "calender" or "calander." Still others say "between you and I" instead of "between you and me." It is astonishing how often "who" is used for "whom," and how frequently the simplest words are mispronounced. Few know whether to spell certain words with one or two "c's" or "m's" or "r's," or with "ie" or "ei." Most persons use only common words — colorless, flat, ordinary. Their speech and their letters are lifeless, monotonous, humdrum. Every time you talk, every time you write, you show what you are. When you use the wrong word, when you mispronounce a word, when you punctuate incorrectly, when you use flat, ordinary words, you handicap yourself enormously. A striking command of English enables you to present your ideas clearly, forcefully, convincingly. If your language is incorrect it hurts you more than you will ever know, for people are too polite to tell you about your mistakes. Wonderful New Invention For many years Mr. Cody studied the problem of creating instinctive habits of using good English. After countless experiments he finally invented a simple method by which you can acquire a better command of the English language in only 15 minutes a day. Now you can stop making the mistakes which have been hurting you. Mr. Cody's students have secured more improvement in five weeks than previously had been obtained by other pupils in two years 1 Learn by Habit — Not by Rules Under old methods rules are memorized, but correct habits are not formed. Finally the rules themselves are forgotten. The new Sherwin Cody method provides for the formation of correct habits by calling to your attention constantly only the mistakes you yourself make — and then showing you the right way, without asking you to memorize any rules. One of the wonderful things about Mr. Cody's course is the speed with which these habit-forming practice drills can be carried out. Tou can write the answers to fifty questions in 15 minutes and correct your work in 5 minutes more. The drudgery and work of copying have been ended by Mr. Codyl Tou concentrate always on your own mistakes until it becomes "second nature' to speak and write correctly. FREE BOOK ON ENGLISH A command of polished and effective English denotes education and culture. It wins friends and makes a favorable impression upon those with whom you come in contact. In business as well as in social life correct English gives you added advantages and better opportunities, while poor English handicaps you more than you now realize. And now, in only 15 minutes a dav — in your own home — you can actually see yourself improve by using the 100% self -correcting method. A new book explaining Mr. Cody's remarkable method is ready. If you are ever embarrassed by mistakes in grammar, spelling, punctuation, pronunciation, or if you can not instantly command the exact words with which to express your ideas, this new free book, "How to Speak and Write Masterly English." will prove a revelation to you. Send the coupon or a letter or postal card for it now. SHERWIN CODY SCHOOL OF ENGLISH, G91 Searle Building, Rochester, N. Y. SHERWIN CODY SCHOOL OF ENGLISH, 691 Searle Building, Rochester, N. Y. Please send me your Free Book "How to Speak and Write Masterly English." SoWid Appeal— Continued from page 21 Golden Ears. Now this beast is stupid, has flashed and the girls walk on the set stubborn. We don' know w'at to do wit' and commence to speak into the hidden 'im. And w'en we 'andle 'im wrong 'e microphone. As the brunette begins: "This lets out a terrible braying noise. But w'en is where we were to meet the boys," her we learn to 'andle 'im the right way, ah words are transformed by this delicate lit then Madame, the worl' will 'ave found tie microphone into electrical vibrations, somet'ing vere'e beautiful. For from this These vibrations next travel through wires animal's golden cars, the beauty will be —just like telephone wires — into a big plucked. And 'is ugly, mechanical body black box. This box is called an amplifier, will be forgotten." -And 'n ]t are powerful vacuum tubes which Just as de Limur says, the world knows increase the intensity of the brunette's voice nothing about sound pictures. And yet one million times. Actually one million from Broadway clear across the continent times. To grasp this, if a fly had been to Hollywood Boulevard every man, woman sitting on the microphone, the buzz of its and child wants to know about them— to wings after it passed through the amplifier understand them. would have sounded like a tornado. No The reason you have 'talkies' today is fooling! a sound one. Ahem! The people are de Now that the sound of the brunettes manding them. The theatre owners who voice has been increased a million times it have playhouses wired for talkers are sold travels through wires again into the Sound out Once upon a time silence was golden. Camera. This Sound Camera contains a But not any more. Your little whim to powerful light within it. And this powerhear your stars' voices has caused Papa ful light is focused on a little mirror susProducer to reach his hand deep down in pended in front of an opening in the his pocket William Fox alone has just camera which exposes a small strip on the spent eight million dollars in building a side of the film. Now this little mirror plant for the making of 'talkies.' Eight is as sensitive as a wall flower at a framillion dollars for a gamble! ternity dance. And as the vibrations of You've seen and heard Al Jolson in the brunette's voice increase or decrease — "The Singing Fool," haven't you? To that is, as her voice rises or lowers — the my way of thinking this film is the best increased or decreased vibrations cause this talker made to date. It is a Vitaphone small mirror to swing from side to side, picture and illustrates what the Brothers Beams from the light which is focused on Warner can do with their sound equip the mirror are deflected. And these dement plus a great emotional artist like fleeted beams strike the exposed part _ of Jolson. Of course, Warners got started the film in zig-zag lines. And each portion two years before anybody else and they of these zig-zags represents a different pitch are way out front in the parade. But of the human voice. Isn't that a marvellous Movietone and Photophone are stepping process? right along. I am going to explain the Photophone Now you have your sound recorded on one piece of film and your action on to you first for a good reason: It is the another piece. How to get these two on easiest for me to understand! And since friendly terms — on the same strip? I am the lowest common denominator in Simple. The two original films are superelectrical intelligence I am sure what I can imposed — in plain language one is placed graSp -electrically — can be understood by on top of the other. When finished the film anybody. l°°ks exactly like an ordinary strip of anybody At the Photophone Studio the 'set-up' film except along one side there is the Name Address is approximately the same as at Paramount magic zig-zag black margin of sound on except' in this instance we have a street the transparent film. scene. Two girls, one a blonde and one a Here is your picture and here is your brunette, are standing on the street in front sound — all on one piece of film; but what of a little grocery store where from the good will it do unless the whole world can ceiling a tiny microphone is suspended, hear it? We want the voices of those The director is Bert Lennon who because Photophone girls to be heard from Bixby of his excellent craftsmanship as camera man Oklahoma, to Benares, India. From Cal in "The Patriot" was promoted to director cutta to Kalamazoo. Therefore, this film a year ago. He is about thirty, nice dark must be run through the projection machine hair, keen blue-gray eyes, a Leland-Stan before it can be translated back into sound, ford man, and quite, quite good-looking. And that's not difficult. Now that you (Don't push, girls. I don't know if he's understand the first process so well the married but I'll find out the next time second will be a lot simpler. So listen I am invited to the studio.) carefully. Now you must remember the action is When your boy friend calls tonight to being filmed by the action camera at the take you to the talkers, you can explain same time the sound is being filmed by the it all to him . And you 11 only have to sound camera. Both cameras are located use one technical word. i hat word is off the set and enclosed in separate glass Photo-Electric Cell. And it looks to me booths exactly like the old-fashioned night lamp Another important point to remember is folks used to burn in the country, that every action, word, scene and sound To get these zig-zags on the film back are most carefully rehearsed before the into sound, just imagine the strip of film actual shooting begins because once the film is passing straight down through the prostarts recording, if the director gave a jection machine. On one side of it is a direction you would hear his voice in the strong light. On the other side is the picture In this Photophone scene, over Photo-Electric Cell. Now the light reflects and over Mr. Lennon drilled the girls to through that little slot you learned about walk on the set, pause before the hidden before and strikes on the zig-zags of the microphone where the brunette begins: film, through to this cell. This cell is "This is where we were to meet the boys, sensitive, just as the mirror was. And as but they haven't come yet." And so on the light strikes on it according to the varyto the end. ing zigs and zags in the film, this cell sends At last we're all ready. The red light out different amounts of electrical current.