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This department is dedicated to popularity and charm. Miss Van Alstyne, authority on all problems concerning the modem girl, will gladly answer any questions you may care to ask
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part of their stock in trade and grand dames followed their colorfui example. As time passed, and modern life marched along, great hosts of women began pinching their cheeks and biting their lips to produce color.
Then specialists appeared with special preparations and more or less good results. Women began to realise that beauty must be more than skin deep. Dental surgeons and oculists got in their good work. Beauty specialists improved and multiplied. The hardboiled complexions of thirty years ago are but a memory. Women have learned the gentle art
Anita Page cleverly completes her toilet with the shade of lip rouge that best accents her blende coloring.
Nancy Carroll protects her auburn tresses from powder and greasepaint. Note the strong lights needed for camera make-tip.
Laura La Plante's mirror is fittingly modern to reflect the discreet make-up of the modern girl.
of make-up. The neatly tinted girl of today has learned to express herself and wear rouge and lipstick at the same time. And this is how — ■ as Mr. Kipling might say — make-up came to be "just so."
Every woman, in this modern age, needs cosmetics. She may be ever so beautiful, but there comes a time in every woman's life when a few dabs of powder and a bit of rouge will go a long way toward helping her physically and morally dejected soul. I don't mean that cosmetics will save her soul, but they won't ruin it, and they will cheer it up. And they will hide, temporarily, at least, the effects of fatigue and illness.
And the comforting thing is— if comfort is needed! — that science and the law have combined to protect the woman who depends upon toilet preparations as she depends on her daily bread. No longer does one need to doubt the purity of creams, powders and other beautifying agents. Whether displayed in the beautiful salons of the famous beauty specialists, at the corner drug store or in the department stores, every reputable brand of cosmetics today is scientifically made and is composed of ingredients that must measure up to a high (Continued on page 92)