Screenland (Nov 1929-Apr 1930)

1 12 SCREENLAND Let's Talk About You! <C We assume full responsibility for this page. <C We asked the Editor to reserve it for us; and asked her to name the deadline. Since the Publisher always has the last word, we requested the page to be inserted without editing of any kind. This is the first time we have ever exercised our control; but since this is an intimate talk with Screenland's readers, it's in a good cause and we feel justified! <-.' Less than a year ago Delight Evans, a slip of a girl in her early twenties, was writing Screen' land's reviews. She was called before the magazine Board of Directors one day, told that she was to be elevated to the post of Editor of Screen-land, and asked what she was going to do about it. She caught her breath. But she recovered the next minute and answered : <£ "I'm a movie fan and always have been a movie fan. I know what we fans really want in the way of a magazine devoted to pictures. I know what I'd like to see in a screen publication and I think Fm representative of the millions of movie-goers. I'll surround myself with an editorial staff composed of writers who know and love the movies as I do. I'll ask them to write sympathetically yet revealingly about Hollywood stars and studios. And the first thing you know, the best writers in America will want to write for us. The best artists will want to paint for us. The most important people in and out of pictures will be glad to see their names in Screenland. And we'll have the biggest circulation of any screen magazine!" <CThe little girl took a large order! But her promise has been fulfilled. Screenland's circulation has doubled, and is still growing by leaps and bounds. Let's look at this issue: Rolf Armstrong's vivid conception of the inimitable Greta Garbo is on the cover. This master artist, whose vibrant covers created such a sensation on College Humor, will give his best work to Screenland's audience. Charles Sheldon, renowned portrait artist, whose delicate, refined, charming portraits for years graced the covers of Photoplay, our esteemed contemporary, this month in Screenland in an insert good to look at for all time, gives us his version of Garbo. Whereas Armstrong sees her as an inscrutable siren, Sheldon visualizes her as an angelic beauty. We have commissioned Charles James Oppenheim, psycho-analyst. Sheldon to do a series of portraits of the famous men and women of the screen, to insert in our pages. James Oppenheim, distinguished psychologist and author, inaugurates in this issue, with his searching psychoanalysis of Garbo, a series of analyses of the screen's most important and potent personalities. Next month, Ronald Colman. Dr. John B. Watson — who does not know him? — in an interview with Rosa Rcilly, settles the screen sex appeal argument that has been raging in newspapers and magazines. Fannie Hurst, incomparable novelist, stimulates Screenland readers in an intimate interview with Alma Talley. Herbert Knight Cruikshank, scintillating writer on screen topics and brilliant biographer of screen stars, whose unique style calls forth from his readers the praise: "Good to the last word!" will be heard from this month and every month hereafter. Rob Wagner, who writes for the Saturday Evening Post, gives Screen land the benefit of his close contact with pictures and picture people. Mr. and Mrs. John Barrymore pop an interesting question and offer even more interesting awards for the best answers from our readers. Next month, Christmas contest gifts from Greta Garbo, Al Jolson. Harold Lloyd and other great stars. Miss Vee Dee, our wise-cracking information bureau. Anne Van Alstyne, our beauty expert. Last but not least, Delight Evans' Reviews, most widely read and quoted of any screen criticisms. New Feature. This issue also introduces Screenland's Radio Department. We believe that radio and the screen will prove inseparable — indeed, these two forms of entertainment are already so closely interlocked, that what with producers' programs on the air, and television signals flying around, who knows what will happen next? Screenland is the first screen magazine to jump aboard the band wagon! We've talked about what we're giving you. Now, you talk about Screenland! The Publishers