Screenland (Nov 1929-Apr 1930)

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SCREENLAND Hollywood Holds Little Bessie Love was thrown into competition with stage celebrities in "Broadway Melody"— and she stole the show! Charles Farrell has developed a singing voice and takes his chances with the trained juveniles from Broadway. The J^ohle King of France, He had ten thousand men. He marched them up a hill one day And he marched them down again. THAT ridiculous military maneuver happened in the long ago, but history is ever repeating the performance. Perhaps you remember the march of the 'imminent authors' and how at the siren call of Sam Goldwyn that immortal battalion marched out to California to write stories for the screen, did a couple of scenario flip-flops, and then marched back again. Most of the marchers felt — and said (oh, how they said it!) — that they had been wretchedly treated in Movieland. But on the other hand very few of them wrote a screen story that was worth a penny a foot. Now we are witnessing another march and The Screen Favorites have their Encounter with the counter-march. This time it is the stage folk, and not those who have been used to walking the ties from tank to tank, but the real rococo actors and actresses of Broadway. The reason for the up-and-down-hill parade is exactly the one that motivated the authors — the wage is alluring but the goods delivered don't fit. "Why?" you ask. "Aren't the talkies just the same as a stage performance?" Only in spots and not at all in technic. Some day Hollywood may get it into its excited young head that the motion picture, silent or audible, is a distinct and separate art with its own syntax, punctuation and methods of expression. The authors have learned it. Sam Merwin told me frankly after a six months' trial at Lasky's that he didn't believe he could ever master the technic of motion pictures. Maybe, some day, the producers will get hep! In the meantime we have been noting the thrill of terror that runs through the hearts of old screen favorites as they contemplate the invasion of Big Broadway Names that are here to take their jobs away from them. We noted the same 'scare psychology' ten years ago among the scenario writers when all the big literary authors arrived. At that time • Jeanie MacPherson, C. Gardner Sullivan and Jack Cunningham were no Mrs. Rob Wagner, whose distinguished husband wrote in "They Had to See Paris" establishes her as a