Screenland (Nov 1929-Apr 1930)

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for March 19 30 25 Form Go Fitting the Stars by Painting and Figure it Out for Yourself writers — just as the band of bloodthirsty Experts From The Legitimate Stage were about to be allowed to swarm into Hollywood and put on a swell massacre, one of the most important discoveries was that the boys and girls who had been making good silent pictures could jolly well adapt themselves to sound. In spite of what the supposedly learned and far-seeing editorial writers said about 'Sound Sings Death Knell of Movie Star,1 the stars and directors who were rated AAAl in the silents, with few exceptions, plugged right along and continued to top the crowd in making talkies. So when Color came to town, instead of firing all the faithful and replacing them with carloads of color experts from New krome Beatty York, the smart producers said to the hired hands: "Boys and girls, were now going to make pictures in technicolor. Find out what it's all about and do your Miss Miller wearing the gown which has long lines to emphasize her slender figure. Gowns now are made up with the same skill as faces. Color is used to create an illusion of the third dimension. Colleen Moore's slim figure needed roundness for her role in "Footlights and Fools"; and technicolor, with painted costumes, gave it to her. stuff." At first, as was to be expected, they made mistakes here and there. They used the trial and error method and sometimes the effects of make-up and costumes and fabrics and lights were not all that they expected. At first they overlighted their sets, and actors boiled in the heat, because they were afraid they might lose their colors and figured that too much light was better than too little. Their constant help in trouble, the only genuine color expert, was Mrs. Natalie M. Kalmus, wife of the president of the Technicolor company, who had grown up with the process and who could pick the right color as accurately as a typewriting champion picks out the letter V on his keyboard. Mrs. Kalmus couldn't be everywhere, in the eighteen hours she worked every day, but she was almost everywhere, and she showed the way to natural color on the screen. It took years to develop perfect black and white make-up, settings and lighting. Now the actors, directors and cameramen have had to upset all their rules, for color. To their everlasting credit let it be said that in a year they (Continued on page 123)