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for June 1 9 3 0 57
Latest Graze
By Gordon R. Silver
every penny he owned. A $25,000-a-year actress lost $75,000 and was heavily in debt besides.
The Wall Street riot set the film colony thinking — thinking ways and means of hanging on to their money in the future. The coming of the economy experts solved the question.
There are now many such finance firms scattered over the film capital. One firm alone has thirty motion picture clients on its lists and manages their affairs in every particular.
One of the oldest of these firms is the Equitable Investment Company, formed five years ago. Its personnel is made up of real experts — college graduates with long and varied experience in law, banking, insurance, accounting, etc. The firm's general manager is J. E. Rex Cole, who is economy itself. He isn't mean like the old Scotch gentleman who bought an
Clive Brook telling his little daughter, Faith, a bed-time story about the actor who saved his money for a rainy day.
apple orchard and then waited for an earthquake to come and shake down the fruit, but he does talk thrift to his clients straight from the shoulder.
Warner Baxter was this firm's very first client. Also, he was one of the first actors in Hollywood to turn control of his own income over to someone else. Now the Cole clients include Clive Brook, William Boyd, Neil Hamilton, Patsy Ruth Miller, Ann Harding, Joan Bennett, Mr. and Mrs. Robert Armstrong, Robert Ames, Zelma O'Neal, Tony Bushell, and many others.
At one time Rex Cole had Buddy Rogers but Bert Rogers, Buddy's father, is nowliving in Hollywood. He is taking care of Buddy's business affairs. He also uses the budget system. Buddy gets $25.00 a week for his personal expenses.
Jobyna Ralston Arlen cares for all the money of Richard (Continued on page 116)
Warner Baxter going over some of his bills. He was the first star to turn his money over to economy experts.
Jobyna Ralston is the business manager in the Arlen menage. She invests the money in very safe bonds or in building and loan.