Screenland (May-Oct 1930)

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for June 19 3 0 109 Select your theatre Hear talking pictures that sound NATURAL . ... in theatres which show this sign, SOU N bl^3,SYSTE n Smmd Pictures at ffteir Best! Nowadays it is not enough for a theatre to give you the best talking pictures. It must reproduce dialogue and other sound with utmost clearness — in short, it must pass your EAR TEST. Go to theatres equipped by Western Electric and you make sure of ear entertainment. This apparatus gives its satisfying Westerti SOUND results because it was made by the world's leading experts in Sound transmission, the makers of your telephone. Look for the Western Electric sign in the lobby. Enjoy the voices of your favorite stars reproduced with full justice to their personality and art. Hear talking pictures at their best. \Electric SYSTEM il Northern Electric in Canada MADE BY THE MAKERS OF YOUR TELEPHONE