Screenland (Nov 1930-Apr 1931)

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2S S CREENL AND Miss Moore, one of our favorite cinema Colleens, gave a grand performance in "On the Loose." Irene Rich stage debuted in Hollywood, in the world's worst play. She's to have another fling. Lois Moran is a regular little devil in the drama, "This is New York," but a good girl underneath. Anna May Wong shows more dramatic talent than any picture player treading the Broadway boards. the STAGE the Y "OU can hardly stroll down the sidewalks of Xew York these days without stumbling over a former movie queen, or a used-to-be featured player. It's sad to think of the scores of formerly popular movie lights who have foundered in the treacherous celluloid sea and never come back, since the tidal talkie wave surged over the Hollywood landscape, sucking voices, personalities, and whole careers down to oblivion. But it's even sadder to see the forty or fifty Hollywood players and stars who have quit the Gold Coast on the slim chance of climbing back to wealth and fame by storming New York's stony-hearted theatrical frontier. You see them on the legitimate stage ; doing four and five a day in vaudeville ; making personal appearances with road shows ; and as a last course, going on in little stock companies, in farflung, provincial playhouses. Not all of these former film favorites are failures by a long shot. But every person who's seeking this 'new' stage medium, as they call it. is in Xew Y~ork or on the road because in some way or another, he or she is unsuited for the big gamble of talking pictures. They're all hoping the stage will prove the port of missing screen stars; that the stage will provide them with that necessary technique or publicity or prestige which will enable them to rifle back to Hollywood clutching fat film contracts. But will it? Out of this half a hundred, how many will go back in triumph? Let's look them over. First we have Lillian Gish. She left Hollywood nearly a year ago to star on Broadway in Chekhov's "Uncle Vanya." Next we have Anna May Wong. She did wonders in a rather uninteresting British picture, "Flame of Love," and is now appearing in an Edgar Wallace mystery drama, "On the Spot." After her is Lois Moran, who has a leading, role in "This is New York," SCREEN Will former screen favorites find stage experience the gateway to brighter film futures? Right: Esther Ralston danced her way back to talkies via the three-a-day. re Above: Jeanette Loff lends her fragile blonde beauty to an operetta. Right: Mary Lawlor's a dramatic amphibian, good on stage or screen.