Screenland (Nov 1930-Apr 1931)

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February 19 31 Silver Screen 'Clicks" With Over 225,000 Readers There were over 225,000 paid admissions to the first showing of the new 10c screen magazine, SILVER SCREEN. During the month of October, that many people, mostly young women, stepped up to the SILVER SCREEN box office — the newsstands— and bought a copy of the first issue. • Advertisers received a bonus of approximately 25,000 circulation with the first issue of SILVER SCREEN— (an average of 200,000 is guaranteed for 1931). Experience has shown, however, that the SECOND issue of a new magazine is a more reliable indicator of its reader market than the first . . . SILVER SCREEN'S SECOND ISSUE PROMISES TO EXCEED THE SALE OF THE FIRST BY 15 TO 20 PER CENT. SILVER SCREEN has found over 225,000 women who are ready to "make room" in a busy schedule for a new magazine. However else these thousands of readers may differ, they have at least this important characteristic in common — ■ THEY ARE DISPOSED TO INVESTIGATE THE MERITS OF PRODUCTS BROUGHT TO THEIR ATTENTION And, here is a refreshing thought — the readers of SILVER SCREEN have shown not only an ability to BUY NOW, but a willingness to SPEND NOW. Silver Screen 45 WEST 45th STREET • NEW YORK CITY When you write to advertisers please mention SCREENI.AND.