Screenland (May-Oct 1931)

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for May 19 3 1 27 Introducing a new writer we think you'll like. He has a whimsical slant on Hollywood your Love Life, discuss your Most Hectic Moment, nor divulge the eccentricities of your second maid to attain new heights in the art of public life. Clara Bow goes at things in a different way. Where Garbo says one word, Clara says ten, and where Garbo says nothing at all, Clara makes the headlines. She is almost a case unto herself in that she has merely to forget that there's such a thing as repression, and the rest takes care of itself. Our text, I mean our aphorism, says one should know exactly where to stop, and then (and then only, if you don't mind my interpreting it for you), go a bit farther. Clara's bosses have begun to wonder if their little Ode to the Joy of Living really knows when enough's enough. They frowned their best front-office frown when Clara recently crowded the Spanish situation and Mr. Gandhi right off the front pages. But those of us whose mundane existence requires us to punch time clocks or typewriters and pay for the vacuum cleaner on the installment plan rather side in with Clara because we like to see someone else enjoy those things for which we have neither the time, money, nor energy. What's more, Clara must know we like to read about it. Regardless of what the outcome will be, the Brooklyn Bonfire has thus far blazed brightly on the high end of the public life seesaw. To bow out of public life but keep on making successful pictures would be Richard Barthelmess' idea of heaven. But since p. 1. is forced upon him he resorts to a modified Garbo gesture and makes suppression serve a double purpose; he naturally dislikes telling intimate details about himself and this dislike is in turn the thing upon which he hinges his public life. The Barthelmess personal press agent goes to no end of pains to let the world know that Dick thinks it's no one's business what he does after he leaves the studio. He hasn't permitted his young daughter to be photographed for several years and he absolutely balks at posing with his wife for the crazy-about-our-fireside domestic sort of pictures. His admirers consider him a modest, retiring young man who vibrates sincerely all over the place and being well up on his psychology he's staying in character. Keeping his private life private and having the fact understood all around makes a splendid selling point for Dick's public life. Janet Gaynor finds public (Continued on page 120) Knowing when to apply the soft pedal is a gift in any line, but in Hollywood it amounts almost to genius. Bill Haines knows how. To bow out of public life but keep on making successful pictures at the same time would be Richard Barthelmess' idea of heaven ! Wallace Beery has to be uncouth for his art's sake and conveys much the same impression in the cause of his public life.