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in
Hollywood
they advise this way to keep that schoolgirl complexion
Palmolive is recommended by 76 of the 80 beauty experts in Screenland's capital
Here's the popular "Jim," beauty specialist to numbers of stars. "It gives us great pleasure and satisfaction that 76 of the 80 Hollywood salons recommend Palmolive Soap, and we specially use and recommend it in our complexion advice to stars."
1608 No. Highland Avenue
HOLLYWOOD knows. Hollywood can't afford to guess. Beauty is too important, movie cameras far too faithful to permit haphazard facial care. So 76 of the 80 Hollywood beauty experts insist upon one thing, to begin with. "Use Palmolive Soap," they say.
When the close-up flashes, you look for YOUTH! And youth means, first of all, a schoolgirl complexion. Here's the way advised by 76 experts in the center of Screenland: first, a lather of Palmolive Soap and warm water applied gently to face and throat. Then, a thorough, refreshing rinse with warm water, and an icy-cold after rinse. Ice (wrapped in a towel or piece of linen) is advised by many beauty specialists. And, after that, make-up.
Over 20,000 experts say sol
You can't imagine a more worldwide beauty rite than this twice-daily treatment. For there are more than 20,000 experts (licensed, operating specialists . . . every one) who recommend regular use of Palmolive.
This pure soap has attained its worldwide popularity because it is made of those priceless beauty ingredients — olive and palm oils . . . which harmonize so well with the favorite face creams.
You can begin this popular facial this very day. And the price of Palmolive — just 10 cents, you know — makes it the least expensive beauty treatment in the world.
PALMOLIVE RADIO HOUR — Broadcast every Wednesday night — from 9:30 to 10:30 p. m., Eastern time; 8:30 to 9:30 p. m.. Central time; 7:30 to 8:30 p. m., Mountain time; 6:30 to 7:30 p. m.. Pacific Coast time — over WEAF and 39 stations associated with The National Broadcasting Company.
Youth! Frc shncss! Natural loveliness.' That's the trend in beauty today. And such loveliness depends on keeping "that schoolgirl complexion."
"I advise the use of Palmolive twice daily to provide really thorough cleansing," says Mrs. Evelyn Cassidy, Ann Meredith Shop, 6j$4 Sunset Boulevard.
"Palmolive Soap I find most effective in cleansing complexions."— Ruby Hime, Roosevelt Beauty Salon.
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