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for May 19 3 1
"YES
am
SAYS
39
years
IRENE RICH
old!
87
This charming screen star tells a complexion secret 605 of Hollywood's 613 important actresses know
I "I don't mind confessing it a bit," says Irene Rich with her warm, irresistible smile. "I really am thirty-nine years old ! A screen star never worries about birthdays, you see, as long as she doesn't look old. To face the cruel test of the camera she must keep the fresh loveliness of youth.
"That is why in Hollywood we guard complexion beauty above all else. Any woman who wants to hold her charm should keep her skin always soft, smooth, youthfully aglow."
How does this lovely star guard complexion beauty? Just as so many other Hollywood actresses do — 605 of the 613 important ones! "I use Lux Toilet Soap regularly," she says, "and have for years."
Surely you will want to try this fragrant, delicately white soap for your skin.
IRENE RICH AND HER DAUGHTERS
(left to right) Frances, twenty years old, Jane (in background), fourteen, their mother, actually 39! Still radiantly youthful, Irene Rich says: "The right soap can do wonders for your skin. I have U3ed Lux Toilet Soap regularly for years."
IRENE RICH, the screen star whose loveliness has endeared her to millions, confesses frankly to thirty-nine birthdays. And why not? Years have only added to her charm. Above (in the circle) is one of her most recent photographs — below it, a picture from one of her recent films!
The caress of dollara-cake French soap
Lux Toilet Soap io*
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