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SCREENL AND
Seventeen perfume, presented by Colgate, suggests spring and pastel colors, laughter and sunshine. And
the Seventeen face powder is just as fresh and new
The Truth about Cosmetics
By Mary Lee
BEAUTY products used to be content just to supply beauty to you. But now they are beautiful in themselves and supply beauty to your dressing table, as well as to your face and figure, and I am a girl as likes that.
Do you remember when Pinaud's Lilac Vegetal was put up in a funny old-fashioned bottle with a dinky metal cap, very much like the bottles of bay-rum your father used after shaving? Lilac Vegetal was, even then, a most delightful toilet water and deodorant — but it would never have won an honor place in a smart girl's boudoir.
And then do you remember, about two years ago, when Pinaud's cream came forth in that lovely green jar? It was, and is, a dandy cream, but I'm convinced hundreds of women bought it as much for the jar as its contents. Pinaud's followed up the cream with powder in a black jar, equally chic, and now they have packaged all their liquid products in the most delectable bottles you ever saw. You can get them in a set of three, or a set of six products, at $2.50 and $5.00 respectively, and they are just too doggy looking !
The six products are Lilac Vegetal ; Violette des Bois, very like the Vegetal only more woodsy smelling :
Pinaud have all their liquid products in the most delectable bottles you ever saw! Shampoo, Eau de Cologne, Eaude Quinine — all excellent.
Eau de Cologne, which I think is quite the nicest one on the market ; Eau de Quinine, which is Pinaud's hair lotion and recommended for dandruff ; Eau de Portugal, a hair tonic for blonde locks ; Shampoo, a nice liquid one that leaves your hair very soft and which has the virtue of rinsing easily.
You may pick your own three from the six assortment or buy each separately. I know you'll like any one of them. For myself, I'm all for the Violette des Bois and the Eau de Cologne for that after-the-bath moment. French women have long known how to create a subtly perfumed atmosphere about themselves through the use of eau de toilettes and it's an art worth American girls knowing too.
I must say that this is a dandy job ! The other morning I could barely clear my office door, it being blocked with a huge box from the House of Colgate. Colgate's is as old as the hills, of course, and just as reliable: but they certainly know how to capture the youth-note in their Seventeen line of products. I felt like a girl away at school, delving into their gift package and I thought it was Christmas in Springtime when I sawthat Papa Colgate had sent me all — {Continued on page 118)