Screenland (May-Oct 1931)

for May 19 3 1 105 Claras Boy Friend Continued from page 66 the It Girl to give one man all her time. That is, Rex says, he doesn't object to her going out with other men as long as she tells him the truth about it. But Rex isn't much worried about Clara's lack of truthfulness. He says that her honesty will probably prove her downfall. She is at all times herself, and insists on saying what she thinks, often at the wrong time. She doesn't see why she shouldn't lead her own life, just because she's headline material. Rex insists that he believes what Clara tells him. On the question of matrimony, Rex is adamant. Perhaps because at present things are too unsettled in the careers of both Clara and Rex. Rex is free-lancing. He has been taking tests at several of the studios, but has no definite plans as to his future. He wants to keep on in the picture business, but he doesn't want to keep on as a cowboy. He seems to be more interested in Clara's career than in his own. He thinks she's the best actress the screen has ever known — quite a change from his opinion of her acting before he came to know her — and he hasn't any great faith in himself when it comes to setting the world on fire as an actor. Another newcomer. Alexander Kirkland makes his film debut in "Tarnished Lady." It was the trial of Daisy De Voe, Clara's secretary, that brought Rex into the limelight as Clara's best boy friend. Daisy admitted on the witness stand that Rex didn't win out without r. struggle. She bore out, to a great extent, Rex's ideas on the successful handling of Clara. "Harry Richman tried to boss her around too much, and that didn't go," said Daisy. "Clara has to be handled with gloves on." Rex admits that he's crazy about Clara and that she knows it. But he adds that he doesn't intend to let her walk on him. Rex's theory somewhat upsets those of the exponents of the successful love affair, where the woman is invariably the diplomat and handles her man skilfully and subtly, without letting him know that he is being handled. Rex Bell enacts the role of diplomat in his dealings with the It Girl, and the males should give him an ear — he has accomplished what many men have tried to do and failed — the taming of Clara Bow. Why I changed to Marlboros flundreds of thousands of new smokers change ...develop . . . progress . . . graduate to Marlboros. Help us put into words the REASONS for this ever-increasing recognition. First Prize "100 Cash lOO PRIZES TO SMOKERS THOUSANDS of cheap cigarettes, of course, are still sold for every carton of Marlboros. But . . . past year's figures show Marlboro sales forging ahead at a record-breaking rate. Can you say why? We know many reasons. We want yours. For the best hundred reasons submitted before the last day of next June, we will award 100 prizes as listed. No strings. No conditions. Write in your own words your own reasons for changing to Marlboros. Not more than 50 words. 100 Prizes! First Prize s100 Second Prize s75 Third Prize ...... s50 Fourth Prize s25 5th to ioth each 11th tO 50th.... eachS5 51St tO 100th . .. Library package of 100 Marlboro Cigarette?. Good Reasons for Changing to Marlboros: Marlboros are machine packed, tips DOTVN! Nobody's fingers — not even your own — can soil them. IVORY TIPS Ofre J^lp insurance they prevent dangerous infection. Protect torn, chapped, or rouge-roughened lips. Ivory Tipped or Plain, Marlboros show always a dainty hostess. Particular people are careful to avoid cheap cigarettes for dinner and bridge party guests. Smart debutantes recognize Marlboros as a suitable accessory. Successful men demand Marlboros as the cigarette of distinction. You, yourself, may have just progressed . . . developed . . . graduated to Marlboros. Write us a few words about your reasons. This courtesy may win for you one of 100 prizes. CELECTED winner? will be published ^ in magazines and newspapers. No fees or payments beyond the prizes. We cannot undertake to return suggestions nor enter correspondence. Prizes duplicated in anv tie. Judges, R. M. Ellis. L. B. McKitterick and M. J. Sheridan, of Philip Morris & Co., K. M. Goode. advertising consultant, and Lee Brown, advertising agent. Contest Closes June 30th. 1931 PHILIP MORRIS & CO. 119-Z FIFTH AVENUE. NEW YORK CITY ' Mild as May i A CIGARETTE FOR THOSE WHO AFFORD 20c FOR THE BEST When you write to advertisers please mention SCKEENLAND