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for May 19 3 1
119
^m/ Tats
and
"Pokes
Join our Truth Game ! Tell us frankly what you think of SCREENLAND. We'll pay for your opinions
We want your impressions of the contents of SCREENLAND be they sneers or cheers. For the best letter — and it must be brief — giving us your constructive criticism of our features, art and departments, we offer $20.00, first prize; $15.00, second prize; $10.00 third prize; and $5.00, fourth prize. Mail your letters so they will reach us the 10th of each month.
Preference After Free Peek
First Prize Letter
YOU have to choose in life. After glancing over the other movie magazines (when the clerk wasn't looking) I bought the March Screenland because it is —
1. Timely — Dietrich vs. Garbo, Discoveries of the Month, Screen News, Barrymores' and Buddy Rogers' trips.
2. Original — Editorials, honor page, presentation of portraits.
3. Private Life-ish — Marie Dressier and Bob Montgomery.
4. Intimate — High Jinks, Hollywood's Favorite Economies.
5. Helpful — Van Alstyne, star's recipes, addresses, birthdays, Ask Me, Tips on Tempting.
6. Thought-provoking — Slams and Salvos, Pats and Pokes, Is Education Helpful?
7. Informative — Revuettes, Screen Song Hits, Casts and longer revues of Current Plavs. Phyllis-Marie Arthur,
Box 177, Lowville, N. Y.
Must We Tell All?
Second Prize Letter
Screenland is a smart, up-to-the-minute, clean magazine. Ah — that's where the "rub" comes in — it's clean, too clean. Give us more truth and less poetry. Don't you realize that poetry has gone out? Unless you can make it read like the poetry of Dorothy Parker or Samuel Hoffenstein. Here's to a long life and a franker one !
Alma Portegal, 326 West 47th Street,
New York City.
Par Excellence
Third Prize Letter
Screenland must eat three cakes of Tasty Yeast daily. It has Pep ! Vim ! Vigor ! multiplied. Such a number of departments that make for interesting reading. Vivid personalities. Stimulating contests. Free advice. A relief from some of the current movie magazines.
Just enough of everything, not too much of anything. There isn't a thing I want changed about it, thank you.
Mary Lyons, 91 Winthrop Street, Brockton, Mass.
Not A Poke In Our Contents
Fourth Prize Letter
Come here, Screenland
Pat! You are the Vanity Fair-New Yorker screen magazine. De Paw's Screen Slants, Louis Reid's department, The Stage in Review and everything else in you exemplifies what I mean by this. You are modem and original, smart and clever.
Pat! Pat! In brief, Screenland, we like you because your contents prove that you are edited for intelligent readers.
And — I thought I had a poke, but — honest, mister — I can't find a one!
E. C. Whelan, 3325 South 24th Street, Omaha, Neb.
Disapproval
Screenland is good and all that, but may I suggest that you concentrate a little more on Lew Ayres and Phillips Holmes instead of on the Dietrich-Garbo melee ? Of course. I'm interested in Greta and Marlene, Clara Bow and Joan Crawford, but please don't neglect our film boyfriends for these females !
Margaret Barris, Providence, R. I.
The Glad Hand
Screenland makes the clock move around, is a good recipe for blues, and contains much information that is not obtained from other movie magazines.
Your pages on "Favorite Parts and Pictures of the Stars" proved highly interesting. We appreciate viewpoints from the stars regarding their pictures, as well as their little economics question.
Might I add in way of suggestion that we also like pictures of their children, their gowns and hats even ; we can not all be movie stars but we can at least copy and compare their various costumes.
Mrs. George Wheelis. Tr., 1105 Jackson Street, Dallas, Tex.
One Objection
You're my favorite magazine — just what one would expect of a Smart Screen Magazine. Your departments are fine; thev contain all the latest material about filmland. I have only one objection and that is your Numerology articles.
Miss Julia E. Prejzicz. 43 Silver Avenue. Hillside, N. J.
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Nature's Greatest Mystery Unveiled All your unavailing study of fascinating women, your failure to succeed by like methods is easily explained. Nature has never desired a race of women, all fascinating. Her plan is for limited charm. She has said, "I'll give women just enough attraction to marry, and mate." But to a few women she has said, "I'll give the dangerous power of complete fascination."
You know that this is nature's plan — though you may never have thought of it in just this way. Instead you have been puzzled. You have seen fascinating women possessed of no more than average looks — some that you may have considered homely. You have seen women with poor figures outshine women with perfect figures. You have seen women of refinement cast into the shadow by coarser women. You have heard of "sex appeal," yet you know that thousands of women have resorted to physical charms as the main reliance — with inevitable failure.
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