Screenland (May-Oct 1931)

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for June 19 3 1 99 This toothpaste KEEPS MORE PEOPLE'S TEETH CLEAN THAN ANY OTHER DENTIFRICE IN THE WORLD-AND HAS FOR OVER 30 YEARS . . . yet sells for q ACCEPTED AMERICAN Rental I Assoc r/\TI0 ir~X. . on l\ TI0N, k.DENTALJ ^THERAPEUTICS^ See if the seal of acceptance is on the toothpaste you buy COLGATE'S has healthfully and completely cleansed more people's teeth than any other toothpaste the world has ever known. Colgate's has been more universally recommended by dentists through the years than any other dentifrice ever made. And now— climaxing 30 years of leadership — Colgate's has been accepted by the American Dental Association, Council on Dental Therapeutics. The seal signifies that the composition of the product has been submitted to the Council and that the claims have been found acceptable to the Council. Colgate's sells for 25 cents because more people use it than any other make. The price is important — but the quality, not the price, has held Colgate leadership for 30 years. COLGATE'S RIBBON DENTAL CREAM When you write to advertisers please mention SCREENLAND.