Screenland (May-Oct 1931)

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As told to Princess Fat M en omen Use Too A4uch Rouge' The men, poor dears, are not quite correct. They judge t>y ap= pearances solely. What they really protest is the "painted look" — and "too much rouge" is not really a question of quan= tity. It is a matter of kind; for even the tiniest bit of usual rouge does look unreal. Women have startling proof of difference in rouges once the} try Princess Pat. Have you sometimes watched fleecy clouds at sunset shade from deepest rose to faintest pink, every tone pure and luminous? So it is with Princess Pat rouge. Every tone is pure and luminous, seeming to lie beneath the skin and not upon it. You obtain more, or less, color by using freely or sparingly. But there is never a question of too much, never the unlovely "painted look" to which men object. Purity, delicacy, the most costly color tints, and a secret formula combine to make Princess Pat the most natural rouge in the world. And whether blonde or brunette, you can use any and all of the six Princess Pat shades with perfect effect — instead of being limited to one as with usual rouges. Velvet Your Skin with Princess Pat Almond Base Powder Velvet is just the word; for the soft, soothing almond base imparts to Princess Pat an entirely new "feel," makes its application a veritable caress. Most powders contain starch as a base — hence their drying effect. The almond in Princess Pat definitely helps the skin, assists it to remain pliant and fine of texture. And there has never been a powder to go on so smoothly, or cling so long — never because only in Princess Pat do you find the soft, naturally adherent almond base — instead of starch. Princess Pat almond base face powder now comes in two weights. Medium weight in the familiar oblong box — lighter weight in the Princess Bvr CHICAGO, U. S. A. (IN CANADA, 93 CHURCH ST., TORONTO) new round box. It has been possible because of the almond base to make the lighter weight powder just as clinging as the medium. Wonderful New Color for Lips Just what you've wanted — lip rouge that colors the visible part of the lips and also adheres to and colors the inside; moist surface. Thus, parted lips show beautiful color all the way back — no unlovely "rim" of color as with usual lipsticks. Try the Six Aids-to-Beauty in Princess PatWeek End Set This is really an "acquaintance" set — enough of each preparation for a thorough trial — enough for two weeks. And the beauty book sent with set contains information on skin care of real value — besides artful secrets of make-up which vastly enhance results from rouge, powder and lip rouge. You will be delighted with the set. get this Week — SPECIAL End Set The very popular Princess Pat Week End Set for this COUPON and ZSc (coin). Easily a month's supply of almond base powder and FIVE other delightful Princess Pat preparations. Beautifully decorated boudoir box. PRINCESS PAT, 2709 S. Wells St., Chicago. Dept. A1546. Enclosed find 25c for which send me the Princess Pat Week End Set. Name (print) Street City and State