Screenland (May-Oct 1931)

Record Details:

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S IDODOTHY MAC KA ILL njojjs Me BeauhjonJ Gtmjforfok her VITATONIC WAVE DOROTHY MACKAILL, whose soft, lustrous wavy hair is the subject of much admiration and not a little envy, says: "The secret of keeping my hair soft and wavy and naturally beautiful is my Frederics Vita Tonic Permanent Wave. I feel especially safe in recommending the Frederics Vita Tonic Process because I know it will not harm the delicate shade and texture of my hair". Soft, lustrous, wavy hair — the alluring beauty you've longed for, can be yours if you demand a Genuine Vita Tonic Wave. We will gladly send you a free Vita Tonic Wrapper to take with you when going for your Permanent. Compare it with the wrappers used by your Hairdresser — assure yourself of getting a Genuine Vita Tonic Wave. At the same time we will send you an interesting booklet on the care of your wave and a complete list of Hairdressers in your vicinity who give Genuine Vita Tonic Permanent Waves. Write Dept. 188. E. Frederics, Inc., 235-247 East 45th St., New York, N. Y. 7mWi/||TATOHIC