Screenland (May-Oct 1931)

for July 193 1 If You Were » « Your Make-Up Would Be Max Factor's Although Stardom May Be Just a Cherished Dream . . . the Ravishing Beauty y the Alluring Charm Youve Longed for May Now Be a Reality Hollywood's Make-Up Genius Explains How You Can Realize Your Dream ot Beauty with an Entirely New Kind of Make-Up IN Hollywood, make-up means so much . . . more than the enhancement of beauty. . . more than just a puff ot powder or a pat of rouge. It means the study of types ... of personalities ... of individual complexion colorings. The reward is a new beauty. . . even a new personality. . . alluring, magnetic, fascinating . . . like an artist's vision of feminine loveliness given the vibrant animation of life. For more than twenty years now, it has been Max Factor's honor to create make-up for the famous stars of the screen. And as the glorious beauty of your favorite star flashes on the screen, you see the matchless artistry of make-up by Max Factor, for in all Hollywood Studios ... in all the thrilling pictures of the year. . . Max Factor's MakeUp is used exclusively. An amazing achievement . . . awarded notable recognition by the Academy of Motion Picture Arts and Sciences. Now you are invited to share the magic make-up secrets of the motion picture world. Based on his revolutionary discovery, cosmetic color harmony, Max Factor has created Society Make-Up for every woman, for every day . . . powder, rouge, lipstick, eyeshadow 103 ScHeeri Star a sensation in Hollywood, for street and social use. The magic secret is a color harmony ensemble in make-up for your individual type ... to exactly blend with your complexion colorings, whatever your variation in blonde, brunette, brownette or redhead Natural color tones in powder, rouge, lipstick, eyeshadow, etc ... created to living screen star types Matchless in their perfection of luminous depth of color, in delicacy of velvety texture. Proved perfect famous screen stars whose beauty is a thrill to millions. And now for you, Max Factor will create your own individual color harmony in Society Make-Up, in exact harmony with your complexion colorings. You'll discover the one way to develop your beauty . . . the charm and magnetism of your personality to the utmost. Mail the courtesy coupon now. Max Factor's Society Make-Up " Cosmetics of the Stars" HOLLYWOOD 96% of all make-up including Technicolor used bj Hollywood Screen Stars and Studios is Max Factor's. ( Lu Angela Ctambtr ef Cemwiiret Suttiitin ) © /gjl Max Fccttr j Marion Davies approves the lovely natural color imparted by Max Factor's rouge! J^farion Davies in "The Bachelor Father" Metro-Golduyn-Mayer Picture . . . Make Up by Max Factor Marion Davies, who never even thinks of using any but Max Factor's Make-Up says in a note to Max Factor: "In the make-up ensemble, as in the costume ensemble, each essential must be in color harmony to create a becoming effect . . .and this I believe, is the secret of your Society Make Up." I MATLF^^YW^CdMKEXldN~ ANALYSIS i Mr. Max Factor — Max Factor Studios, Hollywood, Calif. 4-7-38. Sir: Send mc a complimentary copy of your 48-pagc book, Toe Nem Art j oj Society Make-Up", personal complexion analysis and make-up color harmony j chart. I enclose 10 cents (stamps or coin) to cover postage and handling, j 1 l COMPLEXION | COLOR EYES LIPS Meip Fan COLOR LASHES tMa I SKIN Sudd, COLOR HAIR OJ. Dark r>. SjBo. i AGE | N.-tm! | Arrjwrr Ovct Mvfc When you write to advertisers please mention SCREENLAND.