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for July 193 1
125
Truth About Cosmetics — Continued from page 94
those very chic compromises that clever girls will want to use. Like all Lentheric products this "Huile Lentheric" comes in a stunning bottle that you'll be proud to have on your dressing table.
Fashion says that we are going back to delicate, youthful complexions, to keep us in tune with the frilly new summer clothes. I think this will be pretty true and generally observed. And certainly girls who do observe it will have to change their whole make-up scheme. We all were pretty "red Indian" last summer, and violent lipsticks, dark powders, and ohso-vivid rouges have become monotonous even though startling. To be an oldfashioned girl once more, even in appearance only, may be rather charming after all.
Primrose House has recognized this need and has put out a new powder in a shade called "Rose Petal." It is a warm pink tone, very soft and flattering. The powder is moderately heavy, as a summer powder should be, as too light a one blows off and too heavy a one gets your face all gummy on hot days. The packaging on this powder is delightful. The box is palest yellow outlined in silver with a big silver monogram on the fastener. And
these powder packages that close tightly are fine for traveling, as you probably learned many vacations ago. The Primrose Powder is priced $3.00 but it will go a long way.
Two other houses, trying to be helpful along these lines, are putting out tiny "tint cards" giving dabs of their rouges and lipsticks in all their colors so that you may try them out at home and discover which colors are quite the best for you.
Coty, which always does things amusingly and cleverly, is putting out their little test card in the form of an artist's palette. Louis Philippe, who makes that divine Incarnat lipstick — the kind that won't come off — puts out a more modest little square card, but both houses have sweetly volunteered that they will be glad to send these cards to any of my readen who desire them. For the Coty card, address "Elizabette" of Coty, 714 Fifth Avenue, N. Y. C. Louis Phillipe you can reach at 100 Smith Street, Port Chester, N. Y., and just ask for their shade selector. I'm sure you will find both of these worth sending for and the products themselves are so well known they do not require additional recommendation. But if they did, I'd gladly give it.
Do you read Mary Lee every month? Don't miss her authoritative — and amusing — comment on the newest, smartest, and safest powders, soaps, perfumes, and other exciting cosmetics.
Bebe Daniels' pet hobby is perfumes in bottles of all shapes and sizes. Here's Bebe and her priceless perfume cabinet.
"brittle" lashes , . .
" "ll coarse lashes...
no more
I
The new Liquid Winx is utterly different from anything you may have tried. Different — because it is an eyelash preparation with a "Double Treatment." First, it beautifies lashes by giving them a dark, enticing shadow. And then — it actually sojtens lashes. This "Double Treatment" idea at last gives smart women what they want. Beautiful, bewitching eyes — without fear of brittle lashes. Would you like to try it ? Just send 10c with the coupon for the Vanity Size — enough for a month's use.
WINX
Ross Co., 245West 17th St., N.Y. C, Dept.D-4 I enclose 10c for the Vanity Size of the new Liquid Winx.
Address ..
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