Screenland (May-Oct 1931)

there comes a new, mysterious GLOW Into cheeks touched with almost magical Princess Pat rouge, there comes mysterious new beauty— color that is vibrant, intense, glorious, yet suffused with a soft, mystical underglow that mahes brilliancy natural! No woman ever used Princess Pat rouge for the first time without being amazed. Accustomed to ordinary rouges of one flat, shallow tone, the youthful, glowing naturalness of Princess Pat gives beauty that actually bewilders, that thrills beyond words to describe. The Life Principle of All Color Is Glow The mysterious fire of rubies, the opalescence of opals, the fascinating loveliness of pearls depend upon glow. Flowers possess velvety depths of color glow. In a naturally beautiful complexion there is the most subtle, beautiful glow of all, the luminous color showing through the skin from beneath. Now then! All ordinary rouge blots out glow. On the contrary Princess Pat rouge imparts glow — even to palest complexions. The wonderful color you achieve seems actually to come from within the skin. It is sparkling, as youth is sparkling. It is suffused, modulated. It blends as a natural blush blends, without definition, merging with skin tones so subtly that only beauty is seen — "painty" effects never. Only (he "Duo-Tone" Secret Can Give This Magic of Lifelike Color No other rouge can possibly beautify like Princess Pat PRINCESS PAT CHICAGO, U. S. A. (IN CANADA, 93 CHUKCH ST., TORONTO) For graciousness, beauty, savoir fairc, complete your make-up with Princess Pat exquisite rouge, eye shadow, truly indelible lip rouge. For alluringly clear, transparent skin, use Princess Pat creams, to cleanse, nourish and refine skin texture. "duo-tone." Why? Because no other rougs in all the world is composed of two distinct tones, perfectly blended into one by a very secret process. Thus each shade of Princess Pat rouge possesses a mystical underglow to harmonize with the skin, and an overtone to give forth vibrant color. Moreover Princess Pat rouge changes on the skin, adjusting its intensity to your individual need. Every Princess Pat Shade Matches Any Skin Whether you are blond or brunette, or any type in between, any shade of Princess Pat you select will harmonize with your skin. The duo-tone secret gives this unheard of adaptability. And what a marvelous advantage; for variations of your coloring are unlimited. There are shades of Princess Pat for sparkle and intensity when mood, gown or occasion dictate brilliance; shades for rich healthful tints, shades that make cheeks demure; a shade for wondrous tan; an exotic, glowing shade for night— under artificial light. Be Beautiful Today as You Never Were Before Princess Pat's thrilling new beauty is too precious to defer. And words cannot adequately picture the effect upon your cheeks. Only when you try Princess Pat duo-tone rouge will you realize its wonders. Today, then, secure Princess Pat | and discover how gloriously beauI tiful you can be. get this Week -SPECIAL End Set The very popular Princess Pat Week End Set for this COUPON and ioc (.coin). Easily a months supply of almond base poicder and FIVE other delightful Princess Pal preparations. Beautifully decorated boudoir box. PRINCESS PAT, 2709 S. Wells St., Chicago. Dept. A-1549 Enclosed find 25c for which send me the Princess Pat Week End Set. Name (print) City and State.