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for October 19 3 1
This seal
105
answers the question:
what toothpaste should I use?"
What is this seal?
It is the seal of acceptance of the American Dental Association, Council on Dental Therapeutics.
What is the Council on
Dental Therapeutics?
This Council is composed of 13 prominent men of science, appointed by the American Dental Association, and chosen for their outstanding ability in various branches of modern dentistry. Its purpose is to analyze the composition of dental products, such as toothpastes, and pass upon the claims that are made for them. The Council has no interest whatsoever in the sale of any product. Its only interest is to serve the dental profession and the public — to act as a guide.
What is the meaning of this seal?
This seal identifies products which have been passed on by the Council. When found on a toothpaste, it means that the composition of this toothpaste has been submitted to the Council, and that its claims have been found acceptable.
Colgate's bears this seal
Climaxing 30 years of leadership, Colgate's Ribbon Dental Cream has been accepted by the American Dental Association, Council on Dental Therapeutics.
Colgate's has been more universally recommended by dentists through the years than any other toothpaste ever made.
This famous dentifrice stands alone. It has healthfully and completely cleansed more peo
ple's teeth than any other dentifrice in the world.
Colgate's sells for a low price — but only because it is sold in overwhelming volume. It is the quality of Colgate's — and quality alone — that has held its leadership for years and years.
Be guided by the seal of acceptance. Use Colgate's to keep your teeth healthfully and completely clean.
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