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for October 19 3 1
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Congratulations!
You ve truly capture J youth s own color tints in this new Two -Tone Powder . . . Seventeen]
Says DOROTHY MACKAILL
A powder to imitate the actual complexion tints of youth? Yes! . . . that is the marvelous principle on which Seventeen Two-Tone Powder was created !
For the purpose of a powder is not to coat the skin as with a mask. Powders which dull the natural skin tints are really ageing in their effects.
The ideal seventeen year -old complexion is alive. The exquisite colors come and go. The sk in seems actually transparent. The color tints are fresh, radiant, subtle.
And so should he the color tints in your complexion powder! Then you will have naturalness, not artificiality . . . yo uthful del icacy, not mature dullness.
Seventeen found a way to imitate the natural color tints of youth. This principle, we call Two-Tone.
Ingredients of different weights are blended: light and heavy. The heavier powder clings closely to your skin. The lighter weight powder, on the surface, seems to take on another, lighter color tone . . . which creates a subtle overtone . . . and lends your skin the delicate transparency of youth.
There are various shades, of course, in Seventeen. Select your own, as in any other powder. But compare this shade with the shade you now are using! Take a little in your hand. Note the life, the radiance, of Seventeen. Then, a fluff of Seventeen on your skin. \Vrhat a glorious difference! You will congratulate yourself on having found this Two-Tone, Youth-Tone Powder.
Youth-Tone tints in Seventeen Rouge and Lipstick gipe you — with Seventeen Two Tone Powder — a complete i outk Tone make-up!
When vou write to advertisers ptease mention SCREEXLAND.