Screenland (May-Oct 1931)

for October 19 3 1 111 How to Make Up ... Your Complexion.. . Your Eyes... Your Lips ..Jo Emphasize Each Feature of Beauty Like the Screen Stars Do Hollywood's Make Up Genius... Max Factor... explains how you may actually double your beauty with a new kind of make-up As Told To Florence Vondelle ^TJ OW to enhance beauty. ..how to emphasize personality... how 11 to attract and fascinate.. .these are the secret problems of every woman which we in the motion picture colony have studied for twenty odd years," Max Factor told me. "And now we know the answers." "Every girl, every woman may now benefit by what we have learned ...and thus accentuate her own natural charms; yes, actually double her beauty, for she has never really learned how to be more beautiful than she is. "And this is the art of make-up ... to be more beautiful than you actually are. "Color is the life of beauty... and color harmony is the secret of perfect make-up. This we discovered in pictures. . .and I created colors in cosmetics to glorify natural beauty and to harmonize with the subtle change of coloring in the different types of blondes, brunettes, redheads and brownettes. Color tones in powder, rouge, lipstick, and the requisites of make-up... created to living types, for such ravishing beauties as Joan Crawford, Anita Page, and other famous stars. "So, first in make-up, is your individual color harmony... then practice the art and technique of application: .. .how to rightly place a touch of rouge to suit your facial contour; how to deftly blend the eye-shadow; how to apply the lipstick, to, make the color permanent; how to blend the foundation and powder to give an all-day velvety-smooth make-up... and then make-up becomes a magic wand of beauty. fOAN CRAWFORD, M-G-M Star, approves her color harmony in lipstick created by Max Factor. BESSIE LOVE, M-G-M Star and Max Factor, using Face Powder. Powder must blend perfectly with the color tone of the skin . . . enlivening its beauty, but never appearing noticeable. Now you may share, with the screen stars, this wealth of beauty magic. For you personally, Max Factor will create your own individual color harmony in Society Make-Up. . .powder, rouge, lipstick and other requisites for every day, in a color harmony ensemble to effect a transformation in you, to bring out every bit of beauty, of charm, of magnetic attraction... and you will receive this book, fortyeight pages on the art and technique of make-up. The cou pon below offers vou this courtesy... mail it today. "Cosmetics of the Stars" . . . HOLLYWOOD MAX FACTOR'S Society MAKE-UP 96% of all make-up used by Hollywood Screen Stars and Studios (Lss Angeles Chamber ef Commerce Statistics) This Amazing Book. ..Free With Your Make-Up Color Harmony Chart Scores and scores of feature pictures... millions of feet of film... the glorious beauty of Technicolor . . . have revealed to you the magic of make-up by Max Factor. Now realize that you may at lastknow Hollywood's Make-Up secret. Realize that you yourself can create a natural, alluring beauty of almost indescribable charm by working wonders with everyday make-up. Mail coupon to Max Factor, Hollywood, Calif. GWEN LEE, M-G-M Player, and Max Factor, using Lipstick. Lipstick should impart a lovely, lifelike red, blending with the rouge and powder ... avoid grotesque, glaring colors. RACOUEL TORRES, M-G-M Player, and Max Factor, using Rouge. Rouge must harmonize with the complexion colorings, and with the make-up ensemble . . . avoid "iff colors" which mar beauty. ANITA PAGE, M-G-M Player, and Max Factor, using Eye Shadow. Eyes appear lovelier and seem to acquire a mysterious depth when faintly and artistically shadowed with Eye Shadow. r~ MAIL FOR YOUR COMPLEXION ANALYSIS ~I I Mr. Max Factor — Max Factor Studios, Hollywood, Calif. 4-1029 * Dear Sir: Send me a complimentary copy of your 4&-page book, "The New Art of Society Make-Up", personal complexion analysis and make-up color harmony I chart. I enclose 10 cents to co\-er cost | of postage and handling. I Same. Address •_ Max Factor's |G7[ Si J>f COMPLEXION _ COLOR LASHES COLOR EYES COLOR HAIR When vou write to advertisers please mention SCREEXLAXD.