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bCREENLAND
Perfumes make lovely gifts. Loretta Young knows the secret that perfumes are made for the skin and not for fabrics. And Loretta puts perfumes first on her list of gifts to
her feminine friends this season.
EAUTY ^HOPPING
[LAD tidings of great
By
joy! You've heard
n
■ of the wind being tempered to the shorn lamb? Well, all the cosmetic people and the perfumers have been doing the same
thing — to wit, making their Christmas prices fit our pocketbooks. So holiday joy in gift choosing and giving remains at about par.
Alluring gifts may be had for a song. However, if you insist, it is still possible to invest your college education in perfume. Not that it matters, but I have often marvelled at the aplomb of the elegant soft-voiced salespeople, who approach you with plush manner and Oxford accent, and confidentially tell you that the gorgeous crystal bottle of rarest essence — the one you can't take your eyes off — is now reduced from $600 to only $450!
This, of course, gives you an urge to order at least half a dozen of them — but, instead, you get out somehow, mumbling something about the large size being a bit vulgar ! On the other hand Helena Rubenstein is putting out a novel lipstick for $1. It requires only one hand to operate, as a single movement of your thumb on its side opens the top and raises the rouge. So, you do not even have to lay your pocketbook down in order to use it in a public place — (meaning, of course, a dressing room, for it never has been and never will be smart to refurbish your face in really public places). I predict great popularity for this clever innovation. A convenient and welcome gift!
At Coty's I found an item that thrilled me and will certainly bring joy to the heart of any woman who loves