Screenland (Nov 1931-Mar 1932)

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7 NATURALLY FRESH * never parched, never toasted! The cool, flavorful freshness of Camel cigarettes is purely a natural product. It is attained not by any mysterious processes, but simply by preserving the full natural goodness of fine sun-ripened tobaccos. These choice tobaccos of which Camels are blended — fine Turkish and mild Domestic tobaccos — are never parched or toasted. On the contrary we exercise every care and precaution to safeguard the natural moisture which is infused with their mildness and flavor. That's why the Camel Humidor Pack is such a boon to Camel smokers — it could do little or nothing except for the fact that the cigarettes we put into it are fresh to start with. To see what that means in cool, smooth, throatfriendly smoking pleasure, switch to fresh Camels for just one day — then leave them, if you can! R. J. REYNOLDS TOBACCO COMPANY, Winston-Salem, N. C. R. J. Reynolds Tobacco Company's Coast-to-Coast Radio Programs CAMEL QUARTER HOUR, Morton L owney, Tony Wons, and Camel Orchestra, direction Jacques Renard, every night except Sunday, Columbia Broadcasting System PRINCE ALBERT QUARTER HOUR, Alice Joy, "Old Hunch," and Prince Albert Orchestra, every night except Sunday, N. B. C. Red Network See radio page of local newspaper for time © 1932, R.J. Reynolds Tobacco Company Don't remove the moisture-proof wrapping from your package of Camels after you open it. The Camel Humidor Pack is protection against perfume and poivder odors, dust and germs. In offices and homes, even in the dry atmosphere of artificial heat, the Camel Humidor Pack delivers fresh Camels and keeps them right until the last one has been smoked Came Made FRESH — Kept FRESH THE CUNEO PRESS, INC.. CHICAGO